LinkedIn® Company Page Management Responsibilities

Contents

Introduction to Managing a Company Page on LinkedIn
Basic Action Points (Vitals):
Specific Action Points for Managing a Company Page:
How To Use This LinkedIn® Series?

Introduction to Managing a Company Page on LinkedIn

Managing a LinkedIn® Company Page means maintaining purpose, ownership, publishing, participation and measurement—not merely scheduling updates. For the complete current operating framework, see Building a High-Performance LinkedIn® Company Page. You’re building your brand’s reputation, showcasing its values, and creating a space where employees, customers, and industry insiders can engage with what your company has to offer.

Framework: Managing a Company Page sits within Brand & Channel Management in the Why Are You Really on LinkedIn®? framework.

Effective management depends on consistent ownership, useful material and appropriate participation from the company and its people. If you need Fox Tucker to hold that system together, review the Company Page Management scope and pricing.

Publishing is only one responsibility. Page managers should also review comments, respond where the organization can add value and identify conversations that require an internal subject specialist.

Basic Action Points (Vitals):

Optimize your company page (company description, logo, industry, website link, etc.)
Engage with relevant industry content and comments from your audience
Build a following by connecting with industry professionals and employees
Use keywords in the company’s description and updates to improve discoverability
Regularly post updates, industry news, or employee stories to keep the page active and engaging

Specific Action Points for Managing a Company Page:

Create a content calendar to ensure consistency in posting
Share employee-generated content to humanize your brand and build internal advocacy
Give employees access to relevant company material while keeping participation voluntary and authentic
Use LinkedIn® Analytics to track what types of posts perform best and adjust accordingly
Respond to comments and questions on your posts to foster engagement and community

How To Use This LinkedIn® Series?

Why Are You Really on LinkedIn®?

Where this fits in your LinkedIn® purpose

Why Are You Really on LinkedIn®? Transactional Reasons Brand & Channel Management on LinkedIn® LinkedIn® Company Page Management: Core Responsibilities

Use LinkedIn® to actively manage a company page as a credible brand channel for content, engagement, employees and industry visibility.

LinkedIn® can be a huge a time-suck. It’s so much easier and more rewarding when you know why you’re using LinkedIn®. This series starts with Why Are You Really On LinkedIn®? and helps you drill down through to your Transactional Reasons and/or the Intanglible Motivators that drive you and your activities.

When you know your Why? LinkedIn® becomes much easier because you can just focus on the What To Do, be aware of the What Not To Do., and cut the time-suck.

By understanding why you’re really here, you’ll be able to use LinkedIn® more effectively and strategically – whether for immediate outcomes or long-term success.