Promotion & Demand covers the transactional reasons for using LinkedIn® that are tied to generating attention and response around something specific.
This subgroup contains two Primary Reasons: Promoting Products or Services and Event Promotion. The common thread is intent – you want the right audience to notice, understand and act.
Promoting Products or Services
If this is your Primary Reason, your LinkedIn® activity should help the right professional audience understand the value of what you offer. Useful content, proof, relevance and timing matter more than simply increasing post volume.
Read: Using LinkedIn® to Promote Products or Services
Event Promotion
If Event Promotion is your Primary Reason, the objective is usually awareness, registrations, attendance or participation. Your content should support the event journey before, during and after the event.
Read: Using LinkedIn® for Event Promotion
Supporting Motivators
Credibility, Trust & Influence, Networking and Thought Leadership can all support Promotion & Demand by making the audience more receptive before the promotional message appears.