Contribution brings together the intangible motivators where your LinkedIn® activity is intended to support other people, an organisation or a cause.
This subgroup includes Employee Advocacy, Philanthropy & Cause Advocacy, and Mentorship & Guidance. These motivations may still strengthen your own reputation, but that is not the primary point.
Employee Advocacy
Employee Advocacy is about using your own professional presence to support the organisation you work for – its people, expertise, culture, content and reputation.
Read: Employee Advocacy on LinkedIn®
Philanthropy & Cause Advocacy
This motivation uses professional visibility to support a cause, charity or issue that matters to you. The objective is contribution and awareness rather than a direct commercial return.
Read: Philanthropy and Cause Advocacy on LinkedIn®
Mentorship & Guidance
Experienced professionals can use LinkedIn® to share practical knowledge, answer questions, introduce people and help others make better professional decisions.