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LEADERS SOCIAL / INTELLIGENCE DESK
News, interpreted.
LinkedIn® product changes, research and industry developments — examined for what changed, what it means and what is worth doing about it.
Latest LinkedIn Intelligence
News analysis, research briefings and original Leaders Social thinking.
Leaders Social Launches Free Interactive LinkedIn® Company Page Guide for 2026
Leaders Social has launched a free interactive 2026 LinkedIn® Company Page guide by Fox Tucker, combining long-form guidance with an ask-the-guide companion.
LinkedIn® Expands Creator Discovery as Expert Voices Move Deeper Into B2B Buying
LinkedIn® says B2B buyers use expert creators for research and validation, while its Creator Discovery beta is due to expand in 2027. Fox Tucker examines what changes.
B2B Buying Starts 124 Days Before the CRM — What New Research Means for LinkedIn® Company Pages
New Factors.ai research highlighted by LinkedIn shows B2B engagement can begin 124 days before a deal reaches the CRM. Here’s what that means for LinkedIn® Company Pages.
Study Finds People and Company News Outperform Generic Thought Leadership on LinkedIn® Company Pages
A study of 5,530 LinkedIn® Company Page posts found that people and company news outperformed generic thought leadership. Fox Tucker examines what the findings do—and do not—mean.
LinkedIn® Gives Verified Company Pages New Control Over Who Claims to Work There
LinkedIn® is giving verified Company Page admins new controls over false employee associations and piloting mandatory workplace verification for people claiming current employment.
LinkedIn® Company Page Verification Is Expanding — Here’s What Businesses Need to Know
LinkedIn® is expanding Company Page verification, with paid Premium Company Pages and Pages using products such as Ads or Jobs eligible to request it. Here’s what verification means, how it works and why it matters.
LinkedIn® Says AI Slop Views Have Fallen 40% — and Its Own AI Tools Are Changing
LinkedIn® says views of content classified as AI slop have fallen 40%. Fox Tucker examines what the result — and changes to LinkedIn’s own AI writing tools — mean for content strategy.
LinkedIn® Is Testing a New Network Feed — Here’s What It Could Mean
LinkedIn® is testing a Network feed built around people members explicitly connect with or follow. Fox Tucker examines what the test could mean for professional relationships and content strategy.
LinkedIn® Says Networks Drive More Than 70% of Feed Impressions and Engagement
A LinkedIn® engineering paper says connected content generates more than 70% of Feed impressions and engagement. Fox Tucker examines what its relationship signals mean for professional visibility.