LinkedIn® has officially brought back pinned comments, giving post authors control over which contribution remains at the top of a discussion. At the same time, some members are seeing a separate Premium-powered Recommend reaction — informally described as a “Super Like.”
The two changes should not be treated as equivalent. Pinned comments are now supported by LinkedIn’s own announcement and Help documentation. Recommend is in a live but undocumented rollout.
Pinned comments have officially returned
LinkedIn announced the return of pinned comments on 15 October 2026. Authors can pin a comment on their own post so it remains visible at the top of the comment thread. The pinned contribution can be written by the author or by another member.
The feature is useful because comment ordering is otherwise influenced by LinkedIn’s ranking systems. Pinning gives the author an explicit editorial choice: a useful qualification, correction, source or contribution can remain prominent even as the discussion grows.
LinkedIn’s current guidance indicates that one comment can be pinned to a post. The option should appear in the comment’s more menu on eligible posts.
This is a returning feature, not an entirely new idea
LinkedIn previously introduced pinned comments in 2022 and then withdrew them. A LinkedIn product manager explained publicly at the time that a small group of highly active members had become power users, but the feature had not achieved the wider impact LinkedIn expected.
Its return suggests LinkedIn still sees value in allowing authors to guide the discussion and highlight contributions that would otherwise be lost inside a longer thread.
That does not establish an algorithmic benefit. LinkedIn has not said that a pinned comment increases a post’s distribution, gives the comment additional ranking weight or extends reach.
A Premium Recommend reaction is also appearing
A separate and less certain change is appearing in some reaction menus. Members have reported a purple-star reaction labelled Recommend, with interface wording connecting it to LinkedIn Premium. Members are already calling it a “Super Like,” although that is not LinkedIn’s documented product name.
Early observations indicate that the recommendation is displayed separately from ordinary reactions and that the post author receives a notification. Some members report being allowed to give one recommendation per week.
I have now seen Recommend on a colleague’s account, confirming that it is in live rollout. The colleague does not have Premium: the button was visible, but clicking it produced a message saying Premium was required. That means LinkedIn is exposing the control beyond Premium eligibility and using the click as an upgrade prompt. It may create friction if members repeatedly encounter a visible reaction they cannot use.
There have been sightings in the UK and New Zealand, among other markets, but availability is inconsistent. At the time of publication, LinkedIn has not announced the reaction or added it to its public reactions guidance.
What remains unknown about Recommend?
- Which LinkedIn Premium subscriptions are eligible.
- Whether the reported weekly allowance applies to every eligible member.
- Whether a LinkedIn Page can give a recommendation as its Page identity.
- Whether Company Page posts can receive recommendations.
- How widely the Recommend button is being shown to non-Premium members, and whether the resulting Premium prompt will remain part of the experience.
- Whether Recommend has any different effect on Feed ranking or distribution.
- Whether LinkedIn will release the reaction generally or withdraw it after testing.
Until LinkedIn documents the feature, claims that Recommend provides additional reach should be treated as speculation.
What does this mean for LinkedIn strategy?
Pinned comments have an immediate practical use. Authors can highlight a substantial contribution, keep an important source visible, add a correction or elevate a customer, employee or specialist perspective. It is better treated as an editorial tool than an engagement tactic.
Routine self-promotion, engagement bait or automatically pinning the author’s own call to action would waste that opportunity. The strongest pinned comment may often come from somebody else.
The Recommend reaction does not yet justify a change in strategy. A scarce Premium endorsement could eventually become a stronger signal of professional approval, but LinkedIn has not established that it carries more distribution weight than an ordinary reaction. Showing the button to non-Premium members and gating the click behind an upgrade message may also make the feature feel more like a subscription prompt than a useful social signal.
For Company Pages, both features need direct testing. LinkedIn’s announcement refers broadly to authors but does not yet explain Page-specific availability or behaviour.
Sources
- LinkedIn: New Ways to Build Meaningful Connections, Grow Your Side Hustle, and Earn on LinkedIn — 15 October 2026.
- LinkedIn Help: How to pin a comment.
- Social Media Today: LinkedIn adds new creator monetization options — 15 October 2026.
- John Espirian: early observations of the Premium Recommend reaction — 16 October 2026.
- LinkedIn product-manager explanation of the earlier pinned-comment withdrawal.
This article will be updated if LinkedIn publishes eligibility rules or confirms how Recommend affects Pages and Feed distribution.
