LinkedIn® Expands Creator Discovery as Expert Voices Move Deeper Into B2B Buying
LinkedIn® says B2B buyers use expert creators for research and validation, while its Creator Discovery beta is due to expand in 2027. Fox Tucker examines what changes.
LinkedIn® Says AI Slop Views Have Fallen 40% — and Its Own AI Tools Are Changing
LinkedIn® says views of content classified as AI slop have fallen 40%. Fox Tucker examines what the result — and changes to LinkedIn’s own AI writing tools — mean for content strategy.
LinkedIn® Is Testing a New Network Feed — Here’s What It Could Mean
LinkedIn® is testing a Network feed built around people members explicitly connect with or follow. Fox Tucker examines what the test could mean for professional relationships and content strategy.
LinkedIn® Says Networks Drive More Than 70% of Feed Impressions and Engagement
A LinkedIn® engineering paper says connected content generates more than 70% of Feed impressions and engagement. Fox Tucker examines what its relationship signals mean for professional visibility.
LinkedIn® Research Finds Expert Voices Matter to Emerging B2B Buyers
LinkedIn® research connects Gen Z’s growing influence in B2B buying with demand for expert-led content. Fox Tucker examines what Company Pages should take from it.
How to Become a Thought Leader on LinkedIn®
How to build thought leadership on LinkedIn® through real expertise, useful judgment, credible evidence, and sustained contribution.
LinkedIn® Thought Leadership Content: Build Authority Without Manufacturing It
How leaders and B2B organisations can publish credible thought leadership grounded in expertise, evidence and a clear purpose.
The Definitive Guide to a LinkedIn® Profile for C-Suite Executives
How C-suite executives can build a credible LinkedIn® profile that supports reputation, stakeholder confidence, and the organization they lead.
LinkedIn® Argues That Reputation—not Content Volume—Is the AI-Era Advantage
LinkedIn® says human judgement, executive visibility and sustained credibility matter more as AI makes content easier to produce. Fox Tucker assesses the argument.
LinkedIn®’s 360Brew: What It Was — and What It Does Not Mean for Your Reach
360Brew was a discontinued LinkedIn® research test—not the live feed algorithm. Here is what the evidence supports and what it does not.
