Welcome
to
Leaders
Social
Credible in the room.
Visible beyond it.
I help established B2B companies build reputation through LinkedIn® Company Pages, executive visibility and engaging content.
Reputation infrastructure, not social media performance.
Credible in the room.
Visible beyond it.
I help established B2B companies build reputation through LinkedIn® Company Pages, executive visibility and engaging content.
Reputation infrastructure, not social media performance.
Your business already has
something worth saying
Most established businesses do not have a lack of expertise. They have a visibility problem.
The experience sits with leaders, subject-matter experts, sales teams and people across the business. Too little of it becomes useful public content.
I help bring that expertise out and put it to work.
I turn expertise
into visibility
Not social media performance. A coherent system designed to earn trust before you enter the room.
01
Position
Get clear on what the business and its leaders should be known for.
Strategy / Narrative
02
Extract
Turn existing knowledge, experience and conversations into useful ideas.
03
Publish
Use LinkedIn®, your website and other channels to make those ideas visible.
04
Compound
Keep doing it so your reputation becomes easier to find and harder to ignore.
One reputation. Three visible layers.
CENTRE OF GRAVITY
Your Company
Your Company Page should do more than announce vacancies and repost corporate news.
I help businesses improve how their Company Page looks, what it says and how it is used.
- Company Page setup and optimisation
- Ongoing Company Page management
- LinkedIn® newsletters
- Content planning
- Company Page strategy
VISIBLE AUTHORITY
Your Leaders
People often look at the people behind a business before they speak to the business itself.
I help senior leaders make sure their LinkedIn® presence reflects the experience and credibility they already have.
- Executive profile optimisation
- C-suite profile reviews
- Thought leadership
- LinkedIn® positioning
- Executive visibility
- Content support
REPUTATION IN MOTION
Your employees
Employees make the business visible in ways a Company Page cannot.
When their profiles, posts and sharing are disconnected from the organisation, your reputation can feel fragmented.
I help businesses create a clearer link between the Company Page, leadership and the people behind the work.
- Employee advocacy
- Profile alignment
- Employee visibility
- Content guidance
- Sharing frameworks
- Internal training
LinkedIn® is one part of your reputation infrastructure.
A strong LinkedIn® presence works better when it connects with the rest of your online presence.
That is why I also look at the content around it: your website, guides, articles, resources and the material that helps people — and search and AI systems — understand what your business knows.
I call this reputation infrastructure.
In plain English, it means making sure your expertise exists somewhere useful, is easy to find and keeps working after a post disappears from the feed.
Work Directly with me
Thirty years of making complex things clear, useful and visible.
Leaders Social is not a large agency.
When you work with Leaders Social, you work with me.
I only work with a small number of retained clients so I can stay close to the work and understand the business properly.
I work mainly with established B2B companies, senior leaders and teams that already have expertise but need a better way to turn it into visibility and trust.
— Begin here
Let’s make what you know
impossible to overlook.
Useful resources, not filler.
I publish practical resources for people who want to understand LinkedIn® properly and make better decisions about how they use it.
A detailed guide to building and improving a LinkedIn® Company Page
A framework for working out what you are actually trying to achieve before worrying about tactics.
Courses, tools and news
Free courses, practical LinkedIn® tools and relevant platform changes without the noise.
A framework for using LinkedIn® with purpose
Why Are You Really on LinkedIn®?
LinkedIn® is easier when you know why you’re using it. Discover whether to focus is on transactional reasons, like job hunting and lead generation, or intangible motivators, like building trust and influence.
Discover Your Transactional Reasons for Being on LinkedIn®
Discover the key transactional reasons professionals use LinkedIn®, from job hunting to lead generation.
Discover Your Intangible Motivators for Being on LinkedIn®
Explore the key intangible motivators that drive long-term success on LinkedIn®.
Leaders Social Launches Free Interactive LinkedIn® Company Page Guide for 2026
Leaders Social has launched a free interactive 2026 LinkedIn® Company Page guide by Fox Tucker, combining long-form guidance with an ask-the-guide companion.
LinkedIn® Expands Creator Discovery as Expert Voices Move Deeper Into B2B Buying
LinkedIn® says B2B buyers use expert creators for research and validation, while its Creator Discovery beta is due to expand in 2027. Fox Tucker examines what changes.
The Ultimate Guide to LinkedIn® Company Pages: 2026 Edition
A free, interactive 2026 guide to building, optimising and managing a LinkedIn® Company Page — created by Fox Tucker, with an interactive companion you can question as you work through it.
B2B Buying Starts 124 Days Before the CRM — What New Research Means for LinkedIn® Company Pages
New Factors.ai research highlighted by LinkedIn shows B2B engagement can begin 124 days before a deal reaches the CRM. Here’s what that means for LinkedIn® Company Pages.