LinkedIn® Verification Is Becoming Professional Infrastructure
LinkedIn® verification is moving beyond a profile badge. Identity, workplace and company associations are becoming usable signals in professional systems.
Building a Professional Personal Brand on LinkedIn®
How to build a professional personal brand on LinkedIn® through clarity, evidence, judgment, and consistent contribution.
LinkedIn®’s 360Brew: What It Was — and What It Does Not Mean for Your Reach
360Brew was a discontinued LinkedIn® research test—not the live feed algorithm. Here is what the evidence supports and what it does not.
Is it Personal Branding or Professional Branding on LinkedIn®?
You on LinkedIn®. It’s personal - in a professional setting. Your profile is yours. Your voice is yours. Use it.
Building a Professional Personal Brand on LinkedIn®
Building a professional personal brand on LinkedIn® is more than just being visible - it’s about being memorable. Learn how to create a professional personal brand that resonates with your audience and sets you apart.
Personal vs Company Page LinkedIn® Newsletter: Which Is Right?
Compare personal and Company Page LinkedIn® newsletters across ownership, access, audience, governance and publishing purpose.
Why Create a Personal LinkedIn® Newsletter?
The benefits and limitations of a personal LinkedIn® newsletter for professionals who want to share useful expertise consistently.
Before You Launch a LinkedIn® Newsletter: 5 Decisions
Five decisions to make before launching a LinkedIn® newsletter: audience, purpose, editorial scope, frequency and visual identity.
How to Get Verified on LinkedIn®: Identity, Workplace and Education
Step by step guide to Get the Verification Badge on your LinkedIn® Profile.
Authenticity on LinkedIn® : Genuine Expression or a Contrived Presence?
Consider these four alternatives to a contrived presence of authenticity on LinkedIn
