Not every reason for using LinkedIn® is tied to immediate results. Many people use the platform to achieve goals that aren’t easily measured, like building trust, growing influence, or shaping how they’re seen by others in their field. These are intangible motivators – long-term drivers that focus on personal development and professional growth.
While transactional goals might focus on finding a job or generating leads, intangible motivators help you build things that matter over time – reputation, relationships, knowledge, influence and contribution. Understanding them can help you use LinkedIn® in a way that supports your bigger-picture goals.
The Four Intangible Groups
- Reputation – Establishing Credibility, Building Trust & Influence, Building a Professional Personal Brand, and Thought Leadership
- Relationships – Networking for Future Security and Collaboration Opportunities
- Knowledge & Growth – Gaining Industry Knowledge and Up-skilling & Learning
- Contribution – Employee Advocacy, Philanthropy & Cause Advocacy, and Mentorship & Guidance
The groups make the intangible side easier to navigate without collapsing distinct motivations into one vague idea of “visibility” or “personal branding”.
Here’s a closer look at some of the most common intangible motivators people pursue on LinkedIn®, with links to dive deeper into each:
LinkedIn® is often used to create a safety net of connections. Even if you’re not actively looking for new opportunities, staying engaged with your network ensures you’re prepared for whatever changes or opportunities may come your way.
→ Read the full article on Networking for Future Security
LinkedIn® is one of the best places to showcase your expertise. By sharing your knowledge and engaging with others, you can position yourself as someone others trust and respect in your field.
→ Read the full article on Establishing Credibility
3. Building Trust and Influence
Building trust isn’t just about gaining followers – it’s about being the kind of person others turn to for advice and guidance. By actively engaging with your network and sharing valuable content, you can become a trusted voice in your industry.
→ Read the full article on Building Trust and Influence
Your personal brand on LinkedIn® reflects your unique identity as a professional. It’s about showing who you are, what you stand for, and how you can make an impact. Crafting your brand helps you stand out and resonate with the right audience.
→ Read the full article on Building a Professional Personal Brand
Collaboration on LinkedIn® goes beyond networking – it’s about finding people who align with your values and goals. Whether it’s for a project, a partnership, or a joint venture, LinkedIn® helps you connect with others who bring something valuable to the table.
→ Read the full article on Creating Collaboration Opportunities
Thought leadership is about starting conversations that matter and offering ideas that challenge the status quo. It’s not just about being knowledgeable – it’s about inspiring others, sharing new insights, and leading your industry forward.
→ Read the full article on Thought Leadership
Staying informed is key to staying relevant. LinkedIn® is a resource for keeping up with trends, learning from thought leaders, and staying competitive in your field.
→ Read the full article on Gaining Industry Knowledge
LinkedIn® offers endless opportunities for professional development. From courses to connections, the platform helps you learn new skills and grow your expertise to stay ahead in your career.
→ Read the full article on Up-skilling and Learning
Advocating for your company on LinkedIn® shows your commitment to its mission and values. By sharing updates, engaging with content, and highlighting successes, you amplify your company’s voice while building your own reputation as a team player.
→ Read the full article on Employee Advocacy
LinkedIn® is a platform where professionals can align their work with their values. By promoting causes and advocating for corporate social responsibility, you can make a positive impact while connecting with like-minded individuals.
→ Read the full article on Philanthropy and Cause Advocacy
For many, LinkedIn® is a way to give back. Whether formally or informally, mentoring others on LinkedIn® allows you to share your knowledge, guide emerging professionals, and strengthen relationships in your field.
→ Read the full article on Mentorship and Guidance
