Revenue & Opportunities covers the transactional reasons for using LinkedIn® that are directly tied to commercial opportunity.
This subgroup contains three Primary Reasons: Sales & Business Development, Lead Generation, and Freelance & Project Opportunities. They overlap, but they are not the same. Lead Generation is about creating and identifying interest. Sales & Business Development is about developing commercial relationships. Freelance & Project Opportunities is centred on attracting work around your own expertise and services.
Sales & Business Development
If this is your Primary Reason, prioritise the people, conversations and proof that can move a relevant relationship towards a commercial outcome.
Read: Sales and Business Development on LinkedIn®
Lead Generation
If Lead Generation is your Primary Reason, visibility alone is not the goal. Your activity should make it easier for the right prospects to discover you, understand your relevance and take a sensible next step.
Read: Lead Generation on LinkedIn®
Freelance & Project Opportunities
Freelancers, consultants and independent specialists need evidence that reduces uncertainty for potential clients – expertise, relevant work, recommendations, services and an easy route to contact.
Read: Freelance Opportunities on LinkedIn®
Supporting Motivators
The strongest supporting motivators here are often Credibility, Trust & Influence, Networking, and Personal Brand. These intangible assets can make the commercial activity more effective.
