Relationships on LinkedIn®

Use LinkedIn® to build and maintain professional relationships, networks and collaboration opportunities.

A Framework by Fox Tucker

My Why Are You Really on LinkedIn®? framework is based around the simple idea: LinkedIn® becomes much easier to use when you understand what you actually need it to do for you.

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My framework separates those reasons into two broad groups.

Transactional reasons: Connected to outcomes you want to achieve – across your career, commercial opportunities, promotion and demand, or the management of a brand or channel.

Intangible motivations: Things you build over time – your reputation, relationships, knowledge and growth, and contribution to others.

They are different, but they rarely operate in isolation.

Get a clearer view of your LinkedIn® priorities

Take my free 2 – 3 minute assessment to identify your current primary goal and the motivations supporting it.

Relationships brings together the intangible motivators centred on building and maintaining useful professional connections.

This subgroup includes Networking for Future Security and Collaboration Opportunities. The value is often created before there is an immediate transaction.

Networking for Future Security

Networking for Future Security is about maintaining a healthy professional network before you need something from it. The aim is to stay connected, useful and visible enough that future opportunities have somewhere to come from.

Read: Networking on LinkedIn®

Collaboration Opportunities

Collaboration can lead to partnerships, joint work, introductions, shared projects or other opportunities that would be difficult to create alone. Relevant relationships and visible expertise make those opportunities more likely.

Read: Collaboration Opportunities on LinkedIn®

Explore the full Why Are You Really on LinkedIn®? framework

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Get a clearer view of your LinkedIn® priorities

Take my free 2 – 3 minute assessment to identify your current primary goal and the motivations supporting it.