Knowledge & Growth on LinkedIn®

Use LinkedIn® to gain industry knowledge, develop skills and support continuous professional learning.

A Framework by Fox Tucker

My Why Are You Really on LinkedIn®? framework is based around the simple idea: LinkedIn® becomes much easier to use when you understand what you actually need it to do for you.

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My framework separates those reasons into two broad groups.

Transactional reasons: Connected to outcomes you want to achieve – across your career, commercial opportunities, promotion and demand, or the management of a brand or channel.

Intangible motivations: Things you build over time – your reputation, relationships, knowledge and growth, and contribution to others.

They are different, but they rarely operate in isolation.

Get a clearer view of your LinkedIn® priorities

Take my free 2 – 3 minute assessment to identify your current primary goal and the motivations supporting it.

Knowledge & Growth brings together the intangible motivators centred on becoming better informed and more capable.

This subgroup includes Gaining Industry Knowledge and Up-skilling & Learning. The distinction is useful: one is about understanding what is happening; the other is about improving what you can do.

Gaining Industry Knowledge

If this is your Primary Reason, LinkedIn® can act as a professional information source. Following the right people, companies and subjects can help you keep up with developments, terminology, ideas and industry discussion.

Read: Gaining Industry Knowledge on LinkedIn®

Up-skilling & Learning

Up-skilling is more active. Your LinkedIn® use is serving your professional development by helping you find learning material, new techniques, people to learn from and opportunities to practise or demonstrate new skills.

Read: Up-skilling and Learning on LinkedIn®

Explore the full Why Are You Really on LinkedIn®? framework

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Get a clearer view of your LinkedIn® priorities

Take my free 2 – 3 minute assessment to identify your current primary goal and the motivations supporting it.