Brand & Channel Management is the transactional subgroup for people responsible for an organisation’s LinkedIn® presence.
Its Primary Reason is Managing a Company Page. This is not simply a publishing task. A well-managed Page supports brand visibility, reputation, employee participation, content distribution, audience engagement and measurement.
Managing a Company Page
If this is your Primary Reason, your LinkedIn® activity should be organised around the Page as a managed business channel. That means clear ownership, a content plan, consistent standards, active management, useful analytics and a connection between the Page and the people who represent the company.
Read: Managing a Company Page on LinkedIn®
Supporting Motivators
Employee Advocacy, Trust & Influence, Industry Knowledge and Credibility can all strengthen Company Page activity. They explain why Page management often extends beyond the Page itself into employee profiles, executive visibility and participation.
This subgroup also connects directly to Leaders Social’s specialist Company Page management. Organisations can use the learning material to improve their own Page management or choose specialist support where they want the work handled for them.