Reputation brings together the intangible motivators concerned with what you are known for, trusted for and associated with on LinkedIn®.
This subgroup includes Establishing Credibility, Building Trust & Influence, Building a Professional Personal Brand and Thought Leadership. They are closely related, but they are not interchangeable.
Establishing Credibility
Credibility is about evidence. Your profile, experience, recommendations, skills, work and contributions should help other people decide that your expertise is real and relevant.
Read: Building Credibility on LinkedIn®
Building Trust & Influence
Trust develops through consistency, relevance and professional behaviour. Influence follows when people begin to value your judgement and act on what you share.
Read: Building Trust and Influence on LinkedIn®
Building a Professional Personal Brand
Your personal brand is the professional identity people associate with you – your expertise, values, experience and the subjects you repeatedly contribute to.
Read: Building a Professional Personal Brand on LinkedIn®
Thought Leadership
Thought Leadership goes beyond being visible. It means contributing useful original thinking that helps shape how other people understand a subject.
