Introduction to Building Trust and Influence on LinkedIn
Building trust and influence on LinkedIn is about becoming a voice that people listen to and rely on for insights and advice. Trust isn’t built overnight – it’s earned through consistent engagement, sharing valuable content, and demonstrating genuine expertise. Those who focus on building influence know that it’s not just about gaining followers; it’s about becoming someone whose opinions and insights shape conversations in their industry.
Trustworthy influencers on LinkedIn don’t push products or services; they engage thoughtfully, add value, and connect with others on a deeper level.
Basic Action Points (Vitals):
- Optimize your profile to reflect your expertise and thought leadership
- Engage thoughtfully with others by commenting on posts and offering insights
- Build relationships with key players in your industry to grow your influence
- Use relevant keywords to ensure you’re easily found by those seeking industry leaders
- Regularly post high-quality content that reflects your knowledge and values
Specific Action Points for Building Trust and Influence:
- Share long-form posts or articles that provide in-depth insights into your field
- Host LinkedIn events or webinars to showcase your expertise and engage your network
- Comment on key industry discussions and provide meaningful input
- Collaborate with other thought leaders in your field by engaging with their content or co-creating pieces
- Encourage endorsements and recommendations that reflect your influence
How To Use This LinkedIn Series?
LinkedIn can be a huge a time-suck. It’s so much easier and more rewarding when you know why you’re using LInkedIn. This series starts with Why Are You Really On LinkedIn? and helps you drill down through to your Transactional Reasons and/or the Intanglible Motivators that drive you and your activities.
When you know your Why? LinkedIn becomes much easier because you can just focus on the What To Do, be aware of the What Not To Do., and cut the time-suck.
By understanding why you’re really here, you’ll be able to use LinkedIn more effectively and strategically – whether for immediate outcomes or long-term success.
- → Explore Intangible Motivators for Using LinkedIn
- Networking for Future Security
- Establishing Credibility
- Building Trust and Influence
- Building a Personal Brand
- Creating Collaboration Opportunities
- Thought Leadership
- Gaining Industry Knowledge
- Up-skilling and Learning
- Employee Advocacy
- Philanthropy and Cause Advocacy
- Mentorship & Guidance
