Contents
Introduction to Building Trust and Influence on LinkedIn
Building trust and influence on LinkedIn® is about becoming a voice that people listen to and rely on for insights and advice. Trust isn’t built overnight – it’s earned through consistent engagement, sharing valuable content, and demonstrating genuine expertise. Those who focus on building influence know that it’s not just about gaining followers; it’s about becoming someone whose opinions and insights shape conversations in their industry.
Framework: Building Trust & Influence sits within Reputation in the Why Are You Really on LinkedIn®? framework.
Trustworthy influencers on LinkedIn® don’t push products or services; they engage thoughtfully, add value, and connect with others on a deeper level.
Basic Action Points (Vitals):
- Optimize your profile to reflect your expertise and thought leadership
- Engage thoughtfully with others by commenting on posts and offering insights
- Build relationships with key players in your industry to grow your influence
- Use relevant keywords to ensure you’re easily found by those seeking industry leaders
- Regularly post high-quality content that reflects your knowledge and values
Specific Action Points for Building Trust and Influence:
- Share long-form posts or articles that provide in-depth insights into your field
- Host LinkedIn® events or webinars to showcase your expertise and engage your network
- Comment on key industry discussions and provide meaningful input
- Collaborate with other thought leaders in your field by engaging with their content or co-creating pieces
- Encourage endorsements and recommendations that reflect your influence
- → Explore Intangible Motivators for Using LinkedIn®
- Networking for Future Security
- Establishing Credibility
- Building Trust and Influence
- Building a Professional Personal Brand
- Creating Collaboration Opportunities
- Thought Leadership
- Gaining Industry Knowledge
- Up-skilling and Learning
- Employee Advocacy
- Philanthropy and Cause Advocacy
- Mentorship & Guidance
