Managing a Company Page on LinkedIn

Managing a LinkedIn company page is more than just posting updates. Discover how to build your brand’s reputation and engage with employees and industry leaders alike.

Last updated: 23 November, 2024

Fox Tucker - Digital Marketing Director

2 Min Read

Contents

Introduction to Managing a Company Page on LinkedIn Basic Action Points (Vitals):Specific Action Points for Managing a Company Page:How To Use This LinkedIn Series?

Introduction to Managing a Company Page on LinkedIn

Managing your company’s LinkedIn page is about more than just sharing updates. You’re building your brand’s reputation, showcasing its values, and creating a space where employees, customers, and industry insiders can engage with what your company has to offer.

Successful managers know it’s all about consistency and interaction. You need to create content that resonates with your target audience while also positioning your company as a thought leader in its field.

While posting updates is crucial, engagement with comments, discussions, and other users’ content is just as important. It’s about creating a conversation, not just pushing out messages.

Basic Action Points (Vitals):

Optimize your company page (company description, logo, industry, website link, etc.)
Engage with relevant industry content and comments from your audience
Build a following by connecting with industry professionals and employees
Use keywords in the company’s description and updates to improve discoverability
Regularly post updates, industry news, or employee stories to keep the page active and engaging

Specific Action Points for Managing a Company Page:

Create a content calendar to ensure consistency in posting
Share employee-generated content to humanize your brand and build internal advocacy
Encourage employees to engage with and share company posts to boost reach
Use LinkedIn Analytics to track what types of posts perform best and adjust accordingly
Respond to comments and questions on your posts to foster engagement and community

How To Use This LinkedIn Series?

LinkedIn can be a huge a time-suck. It’s so much easier and more rewarding when you know why you’re using LInkedIn. This series starts with Why Are You Really On LinkedIn? and helps you drill down through to your Transactional Reasons and/or the Intanglible Motivators that drive you and your activities.

When you know your Why? LinkedIn becomes much easier because you can just focus on the What To Do, be aware of the What Not To Do., and cut the time-suck.

By understanding why you’re really here, you’ll be able to use LinkedIn more effectively and strategically – whether for immediate outcomes or long-term success.