Current Series: Why Are You Really On LinkedIn? Explore Your OptionsCurrent Series: Why Are You Really On LinkedIn? Explore Your Options

Recruiting on LinkedIn

Recruiting on LinkedIn requires more than just posting jobs. Learn how to engage with potential candidates and build a strong employer brand to attract the best talent.

Fox Tucker
By
Fox Tucker - Digital Marketing Director
2 Min Read
Recruiting on LinkedIn by Fox Tucker

Introduction to Recruiting on LinkedIn

If you’re using LinkedIn to find the best talent, you’re not just sourcing resumes – you’re gauging how potential hires present themselves, engage with others, and contribute to their industry.

Recruiters who succeed on LinkedIn go beyond job postings; they use their network to spot passive candidates, assess cultural fit through profiles, and follow professionals who consistently demonstrate their skills and expertise.

The best recruiters know LinkedIn is a place to engage. If you’re commenting on industry content, posting about your company’s culture, or sharing insights from current employees, you’re already showcasing what your company stands for – and attracting the right talent without actively headhunting.

Recruiting on LinkedIn

Basic Action Points (Vitals):

  • Optimize your LinkedIn profile (include your role as a recruiter, professional photo, headline, summary, etc.)
  • Actively engage with posts in your industry and talent pool (comment, react, and share insights)
  • Build and maintain a strong network (connect with relevant professionals and personalize invitations)
  • Use keywords strategically in your profile and posts for visibility
  • Regularly post or engage to keep your presence active (without focusing on frequency, focus on quality)

Specific Action Points for Recruiting:

  • Join relevant industry and talent-related groups to find niche candidates
  • Create and share posts that highlight your company culture, values, and unique benefits
  • Follow industry influencers and top talent in your field to stay on top of trends
  • Engage with content from potential candidates to start a dialogue before approaching them
  • Use LinkedIn Recruiter tools to filter and reach out to passive candidates

How To Use This LinkedIn Series?

LinkedIn can be a huge a time-suck. It’s so much easier and more rewarding when you know why you’re using LInkedIn. This series starts with Why Are You Really On LinkedIn? and helps you drill down through to your Transactional Reasons and/or the Intanglible Motivators that drive you and your activities.

When you know your Why? LinkedIn becomes much easier because you can just focus on the What To Do, be aware of the What Not To Do., and cut the time-suck.

By understanding why you’re really here, you’ll be able to use LinkedIn more effectively and strategically – whether for immediate outcomes or long-term success.

Why am I on LinkedIn
Transactional LinkedIn
Intangible LinkedIn


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Fox Tucker is Digital Marketing Director for a International Media Publishing Company where he leads the content strategy and 50+ colleagues as a LinkedIn marketing specialist. Fox gets a kick out of helping organizations and people thrive on LinkedIn. It starts by establishing Why are you really on LinkedIn? If you’re really stuck Book a 30 minute Q&A and Consultation session.. Fox occasionally provides C-level Executives and Organizations with LinkedIn Consultancy Services.