Introduction to Building Credibility on LinkedIn
LinkedIn is a platform for professionals to establish themselves as experts in their field. Whether you’re a consultant, entrepreneur, or industry leader, building credibility means showing your audience that you know your stuff.
The goal isn’t just to be seen, but to be trusted. People who build credibility on LinkedIn are consistent in sharing valuable content, engaging with others thoughtfully, and presenting themselves in a way that aligns with their expertise.
It’s about more than just posting – it’s about creating conversations and being someone others look to for advice and insight in your field.
Basic Action Points (Vitals):
- Optimize your profile to clearly reflect your expertise and achievements
- Engage with industry content and contribute thoughtful comments
- Build a network of professionals who can vouch for your expertise
- Use relevant keywords in your profile and posts to be easily found by your audience
- Regularly post or engage with content to maintain visibility
Specific Action Points for Building Credibility:
- Share articles, case studies, or insights that demonstrate your knowledge
- Comment on industry trends or news to position yourself as a thought leader
- Engage with other experts to foster conversations and showcase your understanding of the field
- Use LinkedIn’s publishing platform to write long-form posts or articles that share your expertise
- Encourage recommendations or endorsements from clients and colleagues
How To Use This LinkedIn Series?
LinkedIn can be a huge a time-suck. It’s so much easier and more rewarding when you know why you’re using LInkedIn. This series starts with Why Are You Really On LinkedIn? and helps you drill down through to your Transactional Reasons and/or the Intanglible Motivators that drive you and your activities.
When you know your Why? LinkedIn becomes much easier because you can just focus on the What To Do, be aware of the What Not To Do., and cut the time-suck.
By understanding why you’re really here, you’ll be able to use LinkedIn more effectively and strategically – whether for immediate outcomes or long-term success.
- → Explore Transactional Reasons for Using LinkedIn
- Job Hunting
- Recruiting
- Sales and Business Development
- Lead Generation
- Freelance and Project Opportunities
- Promoting Products or Services
- Event Promotion
- Managing a Company Page
- → Explore Intangible Motivators for Using LinkedIn
- Networking for Future Security
- Establishing Credibility
- Building Trust and Influence
- Building a Personal Brand
- Creating Collaboration Opportunities
- Thought Leadership
- Gaining Industry Knowledge
- Up-skilling and Learning
- Employee Advocacy
- Philanthropy and Cause Advocacy
- Mentorship & Guidance
