An Introduction to the Dreamers on LinkedIn
Some LinkedIn users, I call them “dreamers,” are here for influence and validation without a clear goal. I don’t use dreamers as a derogatory term.
They post regularly, focus on building a strong personal brand, and often mimic influencer behavior seen across social media platforms. While they may not have a tangible business or career objective, they are driven by the desire to be seen, admired, and validated.
This group tends to focus on visibility for its own sake, and while their content might generate engagement, it’s not always built on providing real value. It’s important to recognize this group because their motivations are often more about self-promotion than contributing to the professional space.
This may not be permanent. They may eventually discover a Transactional Reason or Intangible Motivator for using LinkedIn. But until they know they’re really using LinkedIn I can’t really offer them any in-depth advice.
This one page is all space I’m prepared to give to them…
Basic Action Points (Vitals):
- Optimize your profile for visibility and engagement
- Build a large network of followers and connections
- Use attention-grabbing content and posts to stay in the spotlight
- Post frequently to maintain visibility
- Engage regularly with popular content, even if it’s not deeply aligned with your expertise
Specific Action Points for Dreamers:
- Focus on personal brand-building, even if it’s not linked to a specific business or career goal
- Post inspirational content, memes, or quotes that drive likes and engagement
- Collaborate with influencers to amplify your presence
- Attend networking events and webinars to expand your audience
- Encourage followers and connections to engage with your content regularly
