LinkedIn can be a bit overwhelming for new and experienced users alike. The keys to success on LinkedIn are discoverability, visibility, and reach.
My two-part approach can help it become much more manageable, and make LinkedIn less of a chore and become valuable part of your professional arsenal.
- Discoverability refers to the ease with which your LinkedIn profile can be found by others, particularly when they use LinkedIn’s search function. This includes being found by recruiters, potential employers, clients, and other professionals within your industry.
- Visibility on LinkedIn pertains to how often your profile, posts, and activities appear in the feeds of other LinkedIn users. This is influenced by your network size, engagement with posts (likes, comments, shares), and the consistency of your activity on the platform.
- Reach is the extent to which your content is seen by LinkedIn users beyond your immediate network. This includes the number of people who view, like, comment on, and share your posts. Reach is a measure of how far your content travels across LinkedIn, impacting users who are not directly connected to you.
I break it down into two lists. On List 1 are things you need only do once. On List 2 are things you develop a habit of doing regularly.
Part 1: Optimizing Your LinkedIn Profile
In list 1, we’ll dive into the critical steps you need to take once to ensure your LinkedIn profile is optimized for discoverability and visibility. From crafting a compelling headline to strategically placing keywords, we’ll cover all the bases to help you stand out.
Go to One-Time Actions for Lasting Discoverability and Visibility on LinkedIn
Part 2: Consistent Engagement for Extended Reach
My final installment will focus on the ongoing activities you should incorporate into your routine to increase your reach as a LinkedIn content creator, influencer, or thought leader. We’ll break it down into manageable tasks you can do daily, weekly, monthly, and even every few days if you’re strapped for time.
Go to Consistent Engagement: Ongoing Strategies to Boost Your LinkedIn Reach
