On LinkedIn, everything is professional. But what you’re building is personal.
You might work for a company. You might even be the “company” as a freelancer, consultant, or coach. But people connect with people. It’s personal – in a professional setting.
Personal Branding:
This is how you show up on LinkedIn. Your face, your voice, your experience, your opinions, your LinkedIn Profile. It’s your chance to build trust, show what you know, and grow your network. In a freelancer, consultant, or coach type scenario – this is where I recommend you concentrate your efforts. People buy into people.
Professional Branding:
This is the company. The mission, values, services, achievements. As an employee you can help amplify that on LinkedIn – but it’s still your personal profile doing the talking.
The Overlap:
The sweet spot is where the two align. When your content reflects your expertise and supports your employers goals, you’re doing both at once. That’s smart branding.
So, is it personal or professional?
It’s personal – in a professional setting. Your profile is yours. Your voice is yours.
Use it.
