The Ultimate LinkedIn Account Process
People talk about optimising profiles, writing better posts, or cracking the algorithm.
That stuff matters, but it isn’t the process.
The real process — the one LinkedIn actually runs on — is alignment.
Start With Why You’re On LinkedIn
If you don’t know why you’re on LinkedIn, you’ll get pulled in every direction.
- Are you here to get a job?
- To sell?
- To grow a personal brand?
- To build authority?
- To just chase likes because you want the dopamine hit?
None of those are wrong. But once you’ve picked, you can’t act like you’ve picked all of them.
Connections Aren’t Just About Sectors
I’ve got a connection who comments on my stuff.
Helpful, right? Keeps the algorithm ticking.
The problem? He also comments on content I couldn’t care less about.
Because of that, my feed gets filled with junk I don’t want. And worse — his network sees my posts and might be thinking exactly the same thing: why am I seeing this?
That’s when it clicked. The issue isn’t that he’s in a different sector to me. The issue is that his motivation for using LinkedIn is different.
He’s a jack of all trades, chasing engagement everywhere. I’m here for clarity, focus, and authority. The two don’t mix.
Filter By Motivator, Not Just Title
Most people filter connections by role or industry. That’s a good place to start, but it’s a shallow layer. The deeper layer, the one that makes or breaks your account, is motivation.
If someone’s motivation is aligned with yours, their activity reinforces your positioning.
If it isn’t, their activity drags you into the wrong rooms.
That’s why I’ve been cutting connections. Over 3500 connections purged.
Not because they’re “irrelevant sector-wise,” but because their why doesn’t match my why.
Stick To Your Lane
Once you know your motivator, you’ve got to stick to it.
If you’re here for credibility, talk credibility.
If you’re here for sales, create content that ties back to problems you solve.
If you’re here for thought leadership, be consistent in your lane.
What you can’t do is say you’re here for authority, then start chasing engagement with posts about working from home or “share your favourite biscuit.”
That’s not authentic, that’s noise.
And yes, it might get engagement.
But it’s the wrong engagement.
Engagement = Signal
Every like or comment you leave is a signal.
Not just to the algorithm, but to your audience.
When you pander to clickbait, you’re telling people what kind of voice you are.
When you engage in your lane, you’re training LinkedIn — and your network — to see you in the right context.
That’s why engagement is more dangerous than posting.
Posts you can delete. Engagement leaves a trail.
Fewer People, Better Fit
The “ultimate” LinkedIn account isn’t the one with the most followers or reach.
It’s the one where every part is aligned:
- Your motivator.
- Your connections.
- Your content and engagement.
That might mean fewer connections.
It might mean your reach looks smaller on paper.
But the payoff is you stop pandering, you stop diluting, and you build real authority with the people who actually matter.
The Real Ultimate Process
If I had to boil it down, the ultimate LinkedIn account process looks like this:
- Pick your why. Be ruthless.
- Filter by motivator. Don’t just connect with anyone in your sector.
- Stay in your lane. Post and engage in line with your motivator, not clickbait.
- Train the algorithm. Curate your feed by engaging only with aligned content.
- Accept smaller numbers. Fewer connections, less reach — but higher relevance.
That’s it.
Everything else — profile polish, posting cadence, scheduling tools — only works if these layers are aligned first.
Because the ultimate process isn’t about gaming the system.
It’s about not letting the system game you.
