C-Suite LinkedIn Profile Optimization Service

Your responsibilities may have changed considerably since you last gave your LinkedIn profile serious attention.

Your profile may not have.

My C-Suite LinkedIn Profile Optimization Service is a complete, done-for-you rebuild for senior leaders who want their LinkedIn presence to properly reflect the role they hold today.

I handle the positioning, profile review, writing, visual direction and platform details.

You provide the insight.

Together, we put the finished profile live.

Your Profile Should Reflect the Role You Hold Today

Senior leaders are looked up.

Before meetings.

During due diligence.

By customers, partners, investors, colleagues, recruiters and prospective employees.

And often the profile they find was written several roles ago.

Your LinkedIn profile should make it easy to understand:

• what you are responsible for
• the scale and scope of your role
• your specialist expertise
• your leadership experience
• the industries and organisations you understand
• the areas in which you have genuine authority

The objective isn’t to make you sound grander.

It is to make your seniority and expertise clearer.

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What’s Included
C-Suite Positioning

A CFO, CTO, COO, CMO and CHRO may all sit at the same executive table, but they should not sound the same on LinkedIn.

We identify the leadership message your profile needs to communicate based on:

• your current role
• your functional expertise
• your career history
• the scale of your responsibilities
• your industry experience
• your professional priorities
• where you want your career or reputation to develop

That becomes the foundation for the profile.

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Complete LinkedIn Profile Rewrite

I research, structure and rewrite the key areas of your profile.

This can include:

• Headline
• About section
• Current position
• Relevant previous roles
• Featured section
• Skills
• Supporting profile sections
• Calls to action and contact positioning

The writing is designed to communicate your expertise clearly without turning the profile into a corporate biography or a list of responsibilities.

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LinkedIn Profile Features and Settings

LinkedIn contains useful profile features that many senior users either don’t know exist or simply haven’t configured.

As part of the review, I identify the features relevant to you and show you how to use them properly.

That can include profile sections, visibility options, Featured content, contact settings and other functionality that helps you make better use of LinkedIn.

You don’t need to keep up with every LinkedIn change.

That’s part of my job.

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Featured Content Strategy

Your profile should provide evidence, not simply assertions.

I review the material already available to you, which may include:

• company content
• articles
• interviews
• reports
• presentations
• podcasts
• videos
• media coverage
• conference appearances
• LinkedIn posts
• awards and recognition

I identify what deserves greater visibility and how your Featured section can reinforce your expertise and leadership position.

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Visual Profile Refresh

Your profile should look as considered as the role it represents.

I review and refresh the visual elements of your LinkedIn presence, including:

• LinkedIn banner
• Featured section graphics
• supporting image assets
• visual consistency with your role and organisation

Where required, I create the new assets for you.

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Built for How LinkedIn Works Today

LinkedIn has changed considerably.

Many profile optimisation techniques still being recommended were developed for a much earlier version of the platform.

I build profiles around current LinkedIn best practice and my 360brew visibility framework.

The purpose is practical: to make your seniority, expertise and areas of authority easier for both people and LinkedIn to understand.

This isn’t about stuffing a profile with keywords.

It is about creating clear and consistent signals around who you are and what you know.

How It Works

1. Profile Review

Before we speak, I examine your existing LinkedIn profile.

I identify:

• outdated content
• gaps
• inconsistencies
• underused profile sections
• missed LinkedIn features
• weak positioning
• opportunities to demonstrate your expertise more clearly

This means we don’t spend our first call simply discovering what is already visible.

2. C-Suite Discovery Session

We have a private one-to-one conversation about your current role, responsibilities, expertise, career and objectives.

We also discuss what currently frustrates you about the profile and what you need LinkedIn to do for you.

3. Positioning

I identify the themes that should shape your new profile.

This is where we move beyond job descriptions and establish how your experience, specialist knowledge and leadership responsibilities should be presented.

4. I Build the Profile

I create the new:

• profile copy
• positioning
• profile structure
• Featured strategy
• visual direction
• banner
• supporting assets

I also identify any useful LinkedIn functionality that should be activated or configured.

You don’t receive a checklist and get sent away to rewrite everything yourself.

I do the work.

5. Live Implementation

Once the new profile is ready, we put everything into place together.

This is normally carried out through a private video call and screen share, or in person where appropriate.

You remain logged into your own LinkedIn account while I guide you through every change.

I never need your LinkedIn password.

By the end of the session, your new profile is live.

6. Final Review

We review the finished profile together and make any final refinements.

I also explain the important changes we’ve made, so you understand how the profile is now structured and how to keep it useful.

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Practical Expertise Matters

A good C-Suite profile needs more than polished writing.

It also needs someone who understands the platform itself.

• Which sections matter?
• Which settings should you use?
• Which LinkedIn features are worth activating?
• What belongs in Featured?
• What should your headline actually communicate?
• How should your experience be structured?
• What signals help LinkedIn understand your expertise?

These are tactical questions.

They matter.

The difference is that the tactics sit underneath a clear leadership position rather than replacing it.

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You Don’t Need to Become a Content Creator

A stronger LinkedIn presence does not mean you suddenly need to post every day.

For many senior leaders, that isn’t the objective.

You may simply want:

• a profile that accurately represents your current role
• clearer professional positioning
• better visibility for your expertise
• stronger supporting evidence
• a credible presence when someone searches for you
• LinkedIn to stop feeling like something you’ve been meaning to fix for three years

The profile should work for your objectives, not somebody else’s idea of how a senior executive should use LinkedIn.

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Built Around Your Role, Not a Template

Senior executives can have similar titles and completely different responsibilities.

Your profile needs to reflect your actual remit, expertise and experience.

A CTO overseeing global technology transformation should not sound like a CTO running an early-stage product team.

A CFO preparing a business for acquisition should not sound like every other finance executive.

A COO responsible for a multinational operation should not be reduced to a generic list of operational skills.

Your profile should make the distinction clear.

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Confidential and Discreet

Senior roles can involve commercially sensitive information.

Our conversations and supporting material are treated confidentially, and your LinkedIn account remains under your control throughout the process.

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12 Months of Ongoing Profile Support

LinkedIn changes.

Your responsibilities change.

New achievements and evidence emerge.

For 12 months after your optimization, you receive:

• relevant LinkedIn feature alerts
• quarterly profile reviews
• recommendations when meaningful profile improvements should be considered

You don’t need to keep checking whether LinkedIn has introduced something you should know about.

I do that for you.

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Who This Is For

This service is designed for senior leaders who:

• have outgrown their existing LinkedIn profile
• have moved into a more senior role without updating their positioning
• don’t have time to rewrite their profile themselves
• want their functional expertise to be clearer
• want their profile to reflect the scale of their responsibilities
• aren’t sure which LinkedIn features they should be using
• want the work done properly rather than piecing together generic LinkedIn advice

Typical clients include:

COOs, CFOs, CMOs, CTOs, CIOs, CHROs, CROs, Directors, Senior Vice Presidents and other senior leadership roles.

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The Outcome

You leave with a LinkedIn profile that properly represents the level at which you now operate.

A profile that communicates:

your role, your expertise, your experience and the authority you have earned.

And you don’t have to become a LinkedIn expert to get there.

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Investment: £795

The C-Suite LinkedIn Profile Optimization Service includes:

• C-Suite positioning
• complete profile review
• profile feature and settings review
• complete profile rewrite
• Featured content strategy
• visual refresh and supporting assets
• 360brew visibility optimisation
• live implementation session
• 12 months of ongoing profile support

Typically completed within 4 working days.

Ready to bring your LinkedIn profile up to the level of your role?

Book a 15-minute discovery call

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