You already have the experience, credibility and track record.
Your LinkedIn profile should make that obvious.
My CEO LinkedIn Profile Optimization Service is a complete, done-for-you rebuild of your LinkedIn presence, designed specifically around your leadership position, expertise and professional reputation.
I handle the strategy, positioning, research, writing and visual direction.
You provide the insight.
Together, we put the finished profile live.
People increasingly encounter your LinkedIn profile before they encounter you.
Investors. Customers. Journalists. Prospective employees. Partners. Board members. Industry peers.
When they look you up, your profile should do more than confirm your job title.
It should quickly communicate:
The objective isn’t to make you sound more impressive.
It is to make the credibility you have already earned easier to see.
Before I rewrite anything, we establish what your LinkedIn presence needs to communicate.
We look at your role, experience, expertise, organisation, audience and professional ambitions.
The question isn’t simply:
What do you do?
It is:
What should people associate you with?
That positioning becomes the foundation for the entire profile.
I research, structure and write the key elements of your profile for you.
This can include:
Your profile is built around your experience and reputation rather than adapted from a generic CEO template.
Featured Content Strategy
A strong executive profile shouldn’t simply claim credibility.
It should demonstrate it.
I review the evidence you already have available, including:
I identify what should be surfaced through your Featured section and where useful evidence may be missing.
Your LinkedIn presence should look as considered as it reads.
I review the visual presentation of your profile and develop the appropriate creative direction for:
Where appropriate, I create the required visual assets for you.
For some CEOs, a stronger profile is the priority.
For others, it becomes the foundation for a wider professional visibility strategy.
We consider how LinkedIn can support objectives such as:
There is no requirement to become a LinkedIn influencer or spend hours every week creating content.
We build around what LinkedIn actually needs to achieve for you.
Before our first session, I review your existing LinkedIn presence, positioning and supporting evidence.
I identify what is working, what is missing and where your profile fails to reflect the reputation you have already built.
We have a private one-to-one conversation about your role, experience, expertise, audience and ambitions.
This gives me the context I need to represent you accurately.
I research and develop the positioning behind your new profile.
I identify the themes, evidence and areas of expertise that should shape how you are presented on LinkedIn.
I create your:
You receive a complete proposed LinkedIn presence rather than a list of recommendations you then have to implement yourself.
Once everything is ready, we put it into place together.
This is normally carried out through a private video call and screen share, or in person where appropriate.
You remain logged into your own LinkedIn account while I walk you through each change.
I do not need your LinkedIn password.
By the end of the session, your new profile is live.
We review the completed profile, make any final refinements and discuss the next steps appropriate to your objectives.
This Isn’t About Becoming a Content Creator
You do not need to become a prolific LinkedIn poster.
And I am not trying to manufacture an online executive persona for you.
Your positioning should be based on your actual career, expertise, experience and the things you have genuinely earned the right to talk about.
The aim is simple:
Make sure the reputation you have built offline is properly represented online.
Two people can both have CEO written on their business card and have completely different careers, expertise and reputations.
Their LinkedIn profiles should be equally different.
I don’t manufacture credibility.
I make the credibility you already have easier to discover and understand.
Executive positioning can involve commercially or personally sensitive discussions.
Our conversations, drafts and supporting materials are treated confidentially.
Your LinkedIn account always remains under your control.
Your profile shouldn’t be optimised once and then forgotten.
LinkedIn changes.
Your role develops.
New achievements, interviews, articles and other evidence emerge.
For 12 months following your optimization, you receive:
This keeps your LinkedIn presence aligned with your evolving professional reputation.
This service is designed for CEOs who:
You don’t leave with a document telling you what you ought to change.
You leave with a professionally rebuilt LinkedIn presence.
One designed around:
who you are, what you know, what you have achieved and what you want to become known for.
Your reputation shouldn’t begin when you enter the room.
It should already be travelling ahead of you.
The CEO LinkedIn Profile Optimization Service includes:
Typically completed within 7 days.
Book a 15-minute discovery call
