Thinking about turning your creativity into a profitable business or side-hustle? Becoming a LinkedIn creator offers a lucrative opportunity to provide valuable B2B content to companies and individuals, enhancing their presence on the platform.
Before you quit your day job… Be under no illusion. LinkedIn is a very crowded market place.
One way to stand out from the crowd is to focus your creativity on providing creative content within a specific industry sector.
Consider Going Niche:
At its core LinkedIn is built upon “industries”. This plays big part in how LinkedIn matches company pages, personal profiles, and content with each other.
Company pages assign themselves to a single industry. People on LinkedIn also assign themselves to an industry, but people do have a more more flexibility.
For example: A Finance or HR Director may spend 10 years working for a mining company in the mining sector and then move to new role at a renewable energy company in the energy sector.
If you choose to create and provide content for companies within a specific industry, identifying and potential clients is going to be a lot easier. You’re also likely to have less competition.
In time, you could establish yourself as the go-to content creator for companies operating in the mining industry and mining thought leaders.
See also: What is a Thought Leader on Linked?
Areas of Creativity:
- Writing / Ghostwriting
- Image Design
- Video
- Podcasts
- PDF’s
- Carousels
You’re also going to have to invest a lot of your time demonstrating your skill in the space.
This article explores what it means to be a LinkedIn creator focused on B2B content, the benefits of this role, and how you can start monetizing your skills by providing original content for LinkedIn company pages and professional profiles.
So What Is A LinkedIn Content Creator?
Type One: Technically, by LinkedIn’s own definition, everyone that posts on LinkedIn is considered a LinkedIn Creator. But we’re not here to talk about them.
Type Two: The next level of LinkedIn Content Creator is someone that creates content to generate their own leads, impressions, authority, and ultimately revenue.
This kind of LinkedIn content creator is a professional who consistently produces and shares high-quality content on LinkedIn, specifically tailored for the B2B audience. These content creators focus on creating content that drives engagement, builds brand authority, and attracts potential business opportunities.
You’re going to have to do this as a part of your plan to be a B2B LinkedIn Content Creator.
Type Three: This is the B2B LinkedIn Content Creator.Someone that gets paid to create content for companies, brands and individuals. Remember! If you’re not getting paid, it’s called a hobby!
This kind of LinkedIn creator is a professional who consistently produces and shares high-quality content on LinkedIn, specifically tailored for your clients audience. Same end result. Drives engagement, build brand authority, customer loyatly, and attract potential business opportunities.
As a B2B LinkedIn content creator, you will help companies and individuals enhance their online presence, drive lead generation, and establish thought leadership in their industry. This role is especially valuable for B2B companies looking to connect with other businesses and professionals on LinkedIn.
This is a brief outlline on what it means to be a LinkedIn Content Creator. Now that I’ve clarified my definition, I share my 20+ years expereince in the field of B2B content creation with those of you that want to make a living out of doing it on LinkedIn.
