The Ultimate List Of LinkedIn Outcomes

I am working my way backwards. By first creating the ultimate list of LinkedIn Outcomes (the destinations), we can give some thought to how we get there.

Right now, I’m just putting this out there as part of my own thought process. This is beginning of a framework that others might find useful.

Introduction

In an effort to discover Why I am really on LinkedIn?, I realised that I might have been asking the wrong question. I should have been asking…

This isn’t about being manipulative. It’s about establishing the primary outcome so we that we use our time more effectively. As I’ve already stated, this is just a brain dump to get it out of my head.

Outcomes For Individuals Promoting Personal or Business Goals

1. Apply for Your Job Posting – Attracting qualified candidates.
2. Buy Your Product or Service – Direct sales from your network.
3. Buy Your Company’s Product or Service – Advocating for your employer’s offerings.
4. Book a Consultation or Demo – Encouraging leads to take the next step in your sales funnel.
5. Sign Up for Your Course or Workshop – Driving learning opportunities.
6. Refer You to Someone in Their Network – Expanding your reach through introductions.
7. Hire You as a Consultant or Freelancer – Gaining direct work opportunities.
8. Invest in Your Startup or Business – Securing funding or backing.
9. Download Your Resource (e.g., eBook, White Paper) – Generating leads through gated content.
10. Visit Your Website or Portfolio – Driving traffic for further exploration.

Outcomes For Thought Leaders, Coaches, and Educators

11. Engage with Your Content (e.g., Comment or Share) – Increasing visibility and influence.
12. Join Your Webinar or Event – Encouraging deeper interaction.
13. Subscribe to Your Newsletter – Building a dedicated audience.
14. Follow Your Advice or Framework – Demonstrating the impact of your expertise.
15. Sign Up for Your Program or Membership – Growing a loyal community.
16. Watch Your Video or Tutorial – Expanding your educational reach.

Outcomes For Cause Advocates and Community Builders

17. Donate to Your Cause – Driving support for social or charitable initiatives.
18. Advocate for Your Mission – Inspiring others to amplify your message.
19. Volunteer for Your Project – Gaining hands-on help.
20. Adopt a Policy or Practice You Champion – Inspiring organizational change.

Outcomes For Leaders and Influencers

21. Engage with Your Employees’ Posts – Encouraging internal advocacy.
22. Nominate You for an Award or Recognition – Enhancing credibility.
23. Promote Your Company’s Mission – Driving employer branding.
24. Collaborate with You on a Project or Initiative – Sparking joint efforts.

Outcomes For Creators and Innovators

25. Purchase or Support Your Creative Work – Selling books, art, or other creations.
26. License Your Content or Ideas – Turning influence into income.
27. Provide Feedback on Your Work – Gaining valuable insights.

Outcomes For Community Engagement

28. Introduce You to a Key Contact – Expanding your opportunities.
29. Start a Conversation About Your Post – Inspiring meaningful dialogue.
30. Participate in Your Community or Group – Building a thriving network.

Other Possible Outcomes

Sign a Petition or Support a Movement You Lead – Driving advocacy efforts.

Recommend You for Opportunities – Job referrals or partnerships.

Tag You as an Expert in Discussions – Recognizing your thought leadership.

Help Amplify Your Reach (e.g., Sharing Your Posts) – Increasing visibility.

Phew! My brain is fried!

I may have missed a few. I’ve posted this as a LinkedIn article so you can drop a comment if you have anything to add or have questions.

https://www.linkedin.com/pulse/ultimate-list-linkedin-outcomes-establish-why-your-fox-tucker-k6a5e