Employee Advocacy on LinkedIn

Contents

Introduction to Employee Advocacy on LinkedIn Action Points to Maximize Your Employee Advocacy How To Use This LinkedIn Series?

Introduction to Employee Advocacy on LinkedIn

Employee advocacy is about being an active supporter of your company’s mission, values, and goals on LinkedIn. Even if you’re not an admin for the company page, you have a powerful role in shaping how others see your organization. Every time you share, comment, or engage with company content, you’re amplifying its reach, increasing visibility, and helping to build trust.

Advocates who are intentional about sharing company updates, success stories, and industry insights make a real impact. Whether you’re sharing a recent project, posting about a team achievement, or reacting to product updates, you’re adding credibility. LinkedIn users trust recommendations and insights from people they know, so your engagement makes a difference.

Being a strong advocate isn’t just beneficial for the company—it can boost your own professional reputation, too. You’re seen as a committed team player, someone engaged with the company’s mission and dedicated to supporting its success.

Action Points to Maximize Your Employee Advocacy

Engage with Company Content: Regularly like, comment on, or share posts from your company’s page to boost their visibility. This engagement increases reach and makes the content more visible to your network.
Share Success Stories and Milestones: Post about company wins, product launches, or any recent achievements. Add a few personal words to emphasize why these milestones matter, both to you and to the industry.
Highlight Company Values: When your company takes a stand on important issues or invests in a cause, share these updates. You’re reinforcing the values your company stands for and helping others see the bigger picture.
Create Original Content: Write a post or article on LinkedIn sharing your perspective on a company initiative, project, or value. This adds authenticity to your advocacy and gives your network an inside view of what matters to you and your team.
Support Product and Service Announcements: When there’s a new product launch or service update, share it with your network, adding a personal perspective on why you’re excited about it or how it can help others.
Engage with Leadership Posts: When leaders from your company post on LinkedIn, amplify their message by engaging with it. This shows that you’re in tune with the leadership vision and helps connect your network to the company’s direction.

Employee advocacy on LinkedIn helps your company grow, but it also strengthens your own professional network and shows your dedication to your role. It’s a powerful way to connect with others and make an impact, even if you don’t manage the official company page.

How To Use This LinkedIn Series?

LinkedIn can be a huge a time-suck. It’s so much easier and more rewarding when you know why you’re using LInkedIn. This series starts with Why Are You Really On LinkedIn? and helps you drill down through to your Transactional Reasons and/or the Intanglible Motivators that drive you and your activities.

When you know your Why? LinkedIn becomes much easier because you can just focus on the What To Do, be aware of the What Not To Do., and cut the time-suck.

By understanding why you’re really here, you’ll be able to use LinkedIn more effectively and strategically – whether for immediate outcomes or long-term success.