Career & Talent brings together the transactional reasons for using LinkedIn® that are centred on employment – finding the right role or finding the right person.
This subgroup contains two Primary Reasons: Job Hunting and Recruiting. The activities can look very different, but they meet in the same professional market. One side needs to be discoverable and credible to employers. The other needs to identify, assess and attract suitable people.
Job Hunting
If Job Hunting is your Primary Reason, your LinkedIn® activity should help employers and recruiters understand what you can do, where you fit and why they should consider you. Profile positioning, evidence, relevant skills, relationships and visibility all matter.
Read: Job Hunting on LinkedIn®
Recruiting
If Recruiting is your Primary Reason, LinkedIn® becomes a talent-identification and relationship-building channel. Your own credibility, the employer’s reputation and the quality of candidate engagement can all affect the outcome.
Supporting Motivators
Career & Talent often relies on Supporting Motivators from the intangible side of the framework. Credibility, Networking, Personal Brand and Industry Knowledge can all strengthen a Job Hunting or Recruiting objective.