Update: LinkedIn® Creator Mode Retired February 2024
Like many changes made by LinkedIn®, it took many weeks to reach the last of the 50+ colleagues that I lead on LinkedIn®. As of June 2024 LinkedIn® Creator Mode has disappeared from all LinkedIn® Profiles.
Many of the useful Creator Mode features have already been activated on your LinkedIn® Profile.
See: Becoming a LinkedIn® Creator: A Comprehensive Guide
The Visibility Boost You’ve Been Missing
Have you ever felt invisible on LinkedIn®? If you’re struggling to get your content noticed, there’s a simple solution that will increase your reach by 15-35%: Activating LinkedIn® Creator Mode.
I’ve helped 100’s of thought leaders, c-suite executives, directors, founders, managers, editors, sales professionals, and social media executives make the switch. Not one of them has switched back.
Ready to activate? How To Activate LinkedIn® Creator Mode: Step by Step
From the name, you might think Creator Mode is only for graphic designers and videographers… people that make posh content using expensive kit. Absolutely not!
UPDATE: Early December 2023 – LinkedIn® recognised this by renaming/rebranding from LinkedIn® Creators to LinkedIn® Guide to Creating.
Every post you have already published is defined as ‘content’ by LinkedIn®. Like it or not that makes you a ‘creator’. Welcome aboard!
Making the switch to Creator Mode unlocks new features and new personal analytics. You can carry on doing exactly the same type of post afterwards but with 15-35% more reach.
I’ve helped 100’s thought leaders, c-suite executives, directors, founders, managers, editors, sales professionals, and social media executives all make the switch. Not one of them has switched back.
- Professional Profile: Keep your professional standing, job search capabilities, and job recommendations.
- Networking Opportunities: Continue expanding your network, engaging in group discussions, and interacting with content.
- Direct Messaging: Maintain your ability to communicate directly with your connections.
Some of these features have Access Criteria that include:
- An audience base of more than 150 followers and/or connections.
- Recent shares on LinkedIn® of any type of original content (including short form posts, images, videos, events, polls, and articles).
- A history of abiding by LinkedIn®’s Professional Community Policies and a good standing record on LinkedIn.
Here are my favourites:
- Follow Button: This makes it easier for people to follow you without becoming a connection. Your current connections automatically become followers.
- Profile Optimization: Enhances your profile’s layout to better showcase your featured content, hashtags, and topics.
- LinkedIn® Articles: Share long-form content to provide in-depth insights and showcase your industry expertise.
- LinkedIn® Video: Engage your audience with educational, behind-the-scenes, or interview-style videos.
- Analytics: Access detailed analytics for your content, including views, engagement, and audience demographics.
This is a cracking feature for freelancers and side hustlers. Add your services and they’ll be listed at the top of your profile. Makes it easy to generate leads/receive enquiries.
- LinkedIn® Live Video: Broadcast live video content like webinars, Q&A sessions, and presentations.
- LinkedIn® Audio Events: Broadcast Live Audio content in a similar way.
LinkedIn® Creator Mode is a valuable tool for anyone posting regularly on the platform. It’s a risk-free upgrade that offers a variety of benefits, from increased visibility to enhanced networking opportunities. Why wait? Make the switch today and start reaping the benefits!
See Also:
How To Activate LinkedIn® Creator Mode: Step by Step
How To Turn Off LinkedIn® Creator Mode
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