How to Work with a LinkedIn® Ghostwriter: Scaling Presence Without Losing Your Voice
A practical guide to working with a LinkedIn® ghostwriter while protecting executive voice, accuracy, confidentiality, approval, and professional trust.
How to Rebuild LinkedIn® Authority: Four Myths to Leave Behind
Four common LinkedIn® myths that weaken professional authority—and the practical, evidence-led principles to use instead.
How to Write a LinkedIn® Summary for Executives
How executives can write a clear LinkedIn® About section grounded in role, perspective, evidence, and the audiences that matter.
How to Request a Recommendation on LinkedIn®
A practical guide to requesting a specific, credible LinkedIn® recommendation without making the interaction awkward or overly scripted.
LinkedIn® Ghostwriting Retainers: Scope, Risks, and Alternatives
What a LinkedIn® ghostwriting retainer should include, the risks to watch for, and when a broader Company Page service may be the better choice.
LinkedIn® Social Selling Index: What It Measures—and What It Does Not
A practical guide to LinkedIn® Social Selling Index, its limits, and the business-development signals that matter beyond the score.
The ROI of LinkedIn® Ghostwriting for Business Leaders
A realistic framework for evaluating the return from LinkedIn® ghostwriting without relying on vanity metrics or guaranteed-performance claims.
LinkedIn® Consultant Rates: What Are You Actually Paying For?
A clear guide to LinkedIn® consultant pricing, the factors that affect cost, and the published Leaders Social rates for profile and Company Page services.
15 Questions to Ask a LinkedIn® Coach or Consultant Before Hiring Them
Fifteen practical questions to help you assess a LinkedIn® coach or consultant, expose vague promises, and choose the right kind of support.
How to Create an Employee Advocacy Program on LinkedIn®
A step-by-step framework for creating a voluntary, useful, and responsibly governed LinkedIn® employee advocacy program.
