The right questions make it much easier to distinguish thoughtful LinkedIn® advice from a polished sales pitch. Before hiring a coach or consultant, establish what they will solve, how they work, who will deliver it, and how success will be judged.
- 1. What problem do you think I am trying to solve?
- 2. What outcome should I expect?
- 3. Is coaching actually the right format?
- 4. Who will personally do the work?
- 5. What will you review before we begin?
- 6. How do you define my audience?
- 7. How will you preserve my voice?
- 8. What do you need from me?
- 9. What is included—and excluded?
- 10. Do you guarantee reach or leads?
- 11. Which metrics will matter?
- 12. How do you use AI?
- 13. What happens after delivery?
- 14. Can you show relevant evidence?
- 15. Why are you the right fit for this particular problem?
- Questions Leaders Social answers upfront
- Related LinkedIn® Guidance
1. What problem do you think I am trying to solve?
A credible adviser should be able to restate the problem in business terms. If every conversation immediately becomes a discussion about posting frequency, they may be solving the service they sell rather than the issue you have.
2. What outcome should I expect?
Ask for a concrete deliverable or decision. “More visibility” is too vague. A rewritten profile, a Page strategy, an editorial system, or a prioritized action plan can be evaluated.
3. Is coaching actually the right format?
You may need advice, implementation, ongoing management, or a combination. A good consultant will tell you when a coaching session is not enough.
4. Who will personally do the work?
Find out whether the person selling the service will deliver it or hand it to a junior team member, contractor, or automated process.
5. What will you review before we begin?
The answer might include your profile, Company Page, website, audience, commercial priorities, existing content, and leadership team. Advice without context is likely to be generic.
6. How do you define my audience?
“Decision-makers” is not an audience definition. Look for an understanding of the people whose trust, recognition, or action matters to your objective.
7. How will you preserve my voice?
If writing is involved, ask about interviews, source material, approvals, and revisions. The process should draw out your knowledge, not manufacture a generic executive persona.
8. What do you need from me?
Clarify the time, information, access, and approvals required. Even a managed service needs informed client input.
9. What is included—and excluded?
Confirm the number of profiles, Page work, writing, graphics, scheduling, comments, analytics, calls, revisions, and support included in the quoted price.
10. Do you guarantee reach or leads?
The responsible answer is no. A provider can improve the quality, relevance, consistency, and management of your presence. They cannot control platform distribution or another person’s decision to buy.
11. Which metrics will matter?
Metrics should follow your purpose. Relevant measures may include profile quality, audience relevance, Page consistency, qualified conversations, internal efficiency, or commercial contribution. Impressions alone rarely tell the whole story.
12. How do you use AI?
Ask where AI assists the process, how facts are checked, who edits the work, and how your confidential information is handled. AI can support production; it should not replace accountability.
13. What happens after delivery?
For one-off work, ask whether support is included. For retainers, ask about reporting, reviews, notice periods, and handover.
14. Can you show relevant evidence?
Evidence does not always mean a public case study—confidentiality may limit what can be shown. The consultant should still be able to explain their process, decisions, and experience without inventing results.
15. Why are you the right fit for this particular problem?
The strongest answer will be specific. It should connect their experience and way of working to your situation, not simply repeat credentials.
Questions Leaders Social answers upfront
Fox Tucker personally delivers Leaders Social services. Current prices and core scope are published:
- Profile Optimization: £495
- C-Suite Profile Optimization: £795, including 12 months of support
- CEO Profile Optimization: £995, including 12 months of support
- Company Page Optimization: £695, including five leadership profile reviews
- Company Page Management: £1,500 per month, with a three-month minimum and one month’s notice
Standalone 30-minute coaching and standalone executive ghostwriting retainers are not current offers. Employee coaching and agreed executive writing can be included within Company Page Management when relevant.
Review the full scope on the pricing page. If the fit is not obvious, book a discovery call and use these questions in the conversation.
