Why LinkedIn?
Tanglible Reasons
- → Explore Transactional Reasons for Using LinkedIn
- Job Hunting
Use LinkedIn to show you’re active in your field, not just job searching. Optimize your presence and connect with the right people. - Recruiting
Find and attract top talent by sharing insights, building your network, and showing what your company stands for. - Sales and Business Development
Let people know you’re available. Showcase your expertise, post completed work, and stay visible to potential clients. - Lead Generation
Fill your pipeline by sharing valuable content, starting conversations, and connecting with decision-makers who match your target audience. - Freelance and Project Opportunities
Let people know you’re available. Showcase your expertise, post completed work, and stay visible to potential clients. - Promoting Products or Services
Position your product as the solution to your audience’s problems. Share updates, testimonials, and helpful content that builds trust. - Event Promotion
Maximize attendance and impact by using LinkedIn’s event tools, updates, and engagement features before, during, and after your event. - Managing a Company Page
Use your company’s page to share its story, promote its people, and connect with customers, partners, and talent in a consistent, strategic way.
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Intangible Motivators
- → Explore Intangible Motivators for Using LinkedIn
- Establishing Credibility
Use your profile and activity to demonstrate what you know, how you think, and why people should take you seriously. - Building Trust and Influence
Be intentional about what you share and how you show up. Build a reputation that reflects your skills, values, and goals. - Building a Professional Personal Brand
Be intentional about what you share and how you show up. Build a reputation that reflects your skills, values, and goals. - Creating Collaboration Opportunities
Connect with professionals you admire and build partnerships that benefit everyone involved—through posts, projects, or conversations. - Thought Leadership
Lead the conversation in your field by sharing original ideas, challenging assumptions, and helping others see things differently. - Gaining Industry Knowledge
Stay sharp by following smart people, engaging with their ideas, and sharing what you’re learning with your own network. - Up-skilling and Learning
Use LinkedIn as a learning tool. Document your progress, take courses, follow experts, and grow in public. - Employee Advocacy
Support your company by sharing posts, celebrating wins, and adding your own perspective. It builds trust for you and the business. - Philanthropy and Cause Advocacy
Use your platform to raise awareness for causes you believe in. Share stories, promote campaigns, and build a community of shared values. - Mentorship & Guidance
Share what you’ve learned and help others grow. Build meaningful relationships by offering guidance, advice, and encouragement.
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