Why LinkedIn?

Tanglible Reasons

  • → Explore Transactional Reasons for Using LinkedIn
  • Job Hunting
    Use LinkedIn to show you’re active in your field, not just job searching. Optimize your presence and connect with the right people.
  • Recruiting
    Find and attract top talent by sharing insights, building your network, and showing what your company stands for.
  • Sales and Business Development
    Let people know you’re available. Showcase your expertise, post completed work, and stay visible to potential clients.
  • Lead Generation
    Fill your pipeline by sharing valuable content, starting conversations, and connecting with decision-makers who match your target audience.
  • Freelance and Project Opportunities
    Let people know you’re available. Showcase your expertise, post completed work, and stay visible to potential clients.
  • Promoting Products or Services
    Position your product as the solution to your audience’s problems. Share updates, testimonials, and helpful content that builds trust.
  • Event Promotion
    Maximize attendance and impact by using LinkedIn’s event tools, updates, and engagement features before, during, and after your event.
  • Managing a Company Page
    Use your company’s page to share its story, promote its people, and connect with customers, partners, and talent in a consistent, strategic way.

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Intangible Motivators

  • → Explore Intangible Motivators for Using LinkedIn
  • Establishing Credibility
    Use your profile and activity to demonstrate what you know, how you think, and why people should take you seriously.
  • Building Trust and Influence
    Be intentional about what you share and how you show up. Build a reputation that reflects your skills, values, and goals.
  • Building a Professional Personal Brand
    Be intentional about what you share and how you show up. Build a reputation that reflects your skills, values, and goals.
  • Creating Collaboration Opportunities
    Connect with professionals you admire and build partnerships that benefit everyone involved—through posts, projects, or conversations.
  • Thought Leadership
    Lead the conversation in your field by sharing original ideas, challenging assumptions, and helping others see things differently.
  • Gaining Industry Knowledge
    Stay sharp by following smart people, engaging with their ideas, and sharing what you’re learning with your own network.
  • Up-skilling and Learning
    Use LinkedIn as a learning tool. Document your progress, take courses, follow experts, and grow in public.
  • Employee Advocacy
    Support your company by sharing posts, celebrating wins, and adding your own perspective. It builds trust for you and the business.
  • Philanthropy and Cause Advocacy
    Use your platform to raise awareness for causes you believe in. Share stories, promote campaigns, and build a community of shared values.
  • Mentorship & Guidance
    Share what you’ve learned and help others grow. Build meaningful relationships by offering guidance, advice, and encouragement.

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ByFox Tucker
LinkedIn Coach & Marketing Director
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Fox Tucker is Digital Marketing Director for a International Media Publishing Company where he leads the content strategy and 50+ colleagues as a LinkedIn marketing specialist. Fox gets a kick out of helping organizations and people thrive on LinkedIn. It starts by establishing Why are you really on LinkedIn? Fox provides a LinkedIn profile optimization service for c-suite executives.