A LinkedIn® Company Page newsletter gives a business a named, subscribable publication and an archive of its editions. That can support reputation and make useful expertise easier to revisit, but only when the company has a clear subject, editorial ownership and the capacity to publish consistently. This guide examines the business case; the launch guide explains how to put it into practice.
1. Build Brand Authority
Corporate newsletters provide a platform for your company to share its expertise with a broader audience. Regularly publishing high-quality content positions your business as a thought leader in your industry.
Action Points:
- Use the newsletter to share industry insights, product updates, and company news.
- Highlight key personnel in the company to humanize the brand.
- Show your audience how your company is staying ahead of industry trends.
2. Strengthen Customer Relationships
A corporate newsletter offers a way to stay connected with your customers, providing them with relevant updates and valuable content. It’s a chance to nurture those relationships and build loyalty.
Action Points:
- Share exclusive content or early access to product launches.
- Provide actionable tips or resources that help customers get the most out of your products.
- Invite feedback or questions to foster a two-way communication channel.
3. Expand Your Reach
Corporate newsletters can be shared by your followers, allowing you to reach new audiences beyond your immediate network. The more engaging and valuable your content, the more likely it is to spread.
Action Points:
- Include shareable links and encourage readers to forward the newsletter.
- Use LinkedIn®’s targeting features to grow your subscriber base.
- Cross-promote your newsletter on other platforms like your company’s blog or email list.
4. Showcase Company Culture
A LinkedIn® newsletter is a great way to highlight your company’s culture and values. Sharing behind-the-scenes stories, employee achievements, or corporate social responsibility efforts can give your business a more personal touch.
Action Points:
- Feature employee stories or highlight your team’s work on major projects.
- Share your company’s mission, vision, and values through storytelling.
- Post updates on social initiatives or community work that aligns with your brand.
5. Drive Business Goals
A newsletter can help you achieve specific business objectives, whether it’s increasing website traffic, generating leads, or boosting product awareness. Align your content strategy with these goals to ensure measurable success.
Action Points:
- Track newsletter engagement metrics (opens, clicks, shares) to measure performance.
- Include calls-to-action that drive readers to your website or products.
- Use A/B testing to experiment with different types of content and layouts.
6. Eligibility
Pages must meet the following criteria to create a newsletter:
- Audience base
Pages with more than 150 followers and/or connections are eligible to be evaluated for LinkedIn® Newsletters access. - Recent shares of original content (any type)
LinkedIn® look for Pages who have experience creating original content on LinkedIn® (For example, creating posts with text, images, or videos, publishing articles, etc.) to evaluate if they will be able to make the most of LinkedIn® Newsletters. - A history of abiding by our Professional Community Policies
LinkedIn® want to ensure members have a safe, trusted, and professional experience on LinkedIn®, as defined by the Professional Community Policies. Only Pages and their admins that have a good standing record will be considered for Newsletters access.
