Outsourcing your LinkedIn® newsletter can save time while ensuring consistent, high-quality content. Whether you hire a freelance writer, agency, or content marketing team, here’s how to make the outsourcing process seamless and effective.
First, read the comparison between personal and Company Page newsletters. A Company Page can give an external specialist an appropriate Page admin role. A personal newsletter remains tied to the member’s account, so the account holder should retain access and publish approved copy themselves.
1. Identify Your Content Needs
Before outsourcing, clarify what you want from your newsletter. Are you focusing on thought leadership, industry updates, or company news? Knowing this upfront will make it easier to find the right partner for the job.
Action Points:
- Write down the primary goals for your newsletter, whether it’s increasing brand awareness, generating leads, or educating your audience.
- Decide how often you want to publish your newsletter (weekly, bi-weekly, monthly).
- Make a list of potential topics or themes to help guide your outsourced team.
2. Choose the Right Outsourcing Partner
You can outsource to a freelance writer, a content agency, or even delegate the task to a team within your company. Each option has its benefits, but it’s crucial to pick someone who understands your brand, industry, and target audience.
Action Points:
- Research freelance platforms or agencies that specialize in LinkedIn® content.
- Review portfolios or ask for samples of previous work related to your industry.
- Conduct interviews to ensure the writer or agency understands your goals and voice.
3. Create a Clear Brief
A detailed brief is essential to ensure your outsourced writer or team delivers what you need. The more specific you are about your expectations, the smoother the process will be.
Action Points:
- Provide clear instructions on the tone, style, and format you expect.
- Include examples of previous newsletters or content that match the style you’re aiming for.
- Set deadlines and provide any key points or industry updates that need to be included.
4. Stay Involved
Even though you’re outsourcing the writing, it’s essential to stay involved in the process. Regular communication with your outsourcing partner ensures the content aligns with your brand and meets your expectations.
Action Points:
- Schedule regular check-ins to review progress and provide feedback.
- Review drafts before they’re published to ensure accuracy and alignment with your brand voice.
- Offer constructive feedback to improve the process over time.
5. Track Performance
Once your outsourced newsletters are published, monitor how they perform. Use this data to refine your content strategy, improve future editions, and measure your ROI (Return on Investment). If you want the strategy, production and ongoing monthly delivery handled together, see my LinkedIn® Company Newsletter Service.
Action Points:
- Measure metrics such as open rates, engagement, and conversions.
- Collect feedback from your readers to gauge their response to the content.
- Adjust your content approach based on performance data and reader insights.
