LinkedIn® can support sales and business development when it helps you build informed professional relationships. ChatGPT can assist with the thinking and communication around that process — but it should not invent relevance, familiarity or prospect problems.
Give it real research and real conversation notes. Keep the judgement human.
10 practical ChatGPT prompts for sales and business development
1. Research the account from your own notes
Review the account information below. Summarise what is known, what is only an inference and what is still unknown. Identify up to five questions worth investigating before outreach. Do not invent commercial priorities or pain points.
Account notes:
[PASTE NOTES]
2. Prepare a relevant connection message
Draft a concise connection message using only the information below. Reference a genuine point of relevance, not a generic compliment. Do not pretend I know the person or their business better than I do.
Prospect information:
[PASTE NOTES]
3. Improve a first outreach message
Review this first outreach message for specificity, credibility and pressure. Flag unsupported assumptions, generic sales language and unnecessary claims. Then rewrite it so the reason for contact is clear and the ask is proportionate.
Draft:
[PASTE MESSAGE]
4. Prepare discovery questions
Based on the known context below, suggest seven discovery questions for a conversation with [ROLE]. Questions should help me understand priorities, constraints and decision processes without assuming a problem exists.
Context:
[PASTE NOTES]
5. Turn a sales conversation into a useful follow-up
Using only these meeting notes, draft a concise follow-up that confirms the important points, any agreed next steps and open questions. Do not add commitments that were not made.
Meeting notes:
[PASTE NOTES]
6. Build content from recurring customer questions
Review the customer questions below and identify recurring themes that could become useful LinkedIn posts for [AUDIENCE]. Prioritise themes where I can contribute evidence or experience. Do not turn them into promotional posts yet.
Questions and notes:
[PASTE NOTES]
7. Test a value proposition
Review this value proposition from the perspective of [TARGET ROLE]. Identify what is concrete, what is vague, what would require evidence and what questions a sceptical buyer may ask. Then suggest a clearer version without adding unsupported claims.
Value proposition:
[PASTE TEXT]
8. Prepare for an objection
I received this objection: [OBJECTION]. Context: [NOTES]. Help me distinguish whether it is a genuine constraint, a request for evidence or a polite decline. Suggest a response that addresses the stated point without pressure or manipulation.
9. Review competitor positioning responsibly
Using only the public competitor information I provide, compare how they describe their offer with ours. Identify differences in positioning, evidence and target audience. Do not speculate about their internal strategy, customers or performance.
Competitor material:
[PASTE MATERIAL]Our material:
[PASTE MATERIAL]
10. Plan a relationship-led LinkedIn content cadence
Using the customer questions, market observations and expertise below, suggest a four-week LinkedIn content plan for [AUDIENCE]. Balance explanation, evidence, experience and useful commentary. Do not make every post promotional and do not invent trends or customer stories.
Source notes:
[PASTE NOTES]
Use ChatGPT to improve the process, not fake the relationship
The most useful application is to make research, preparation and communication more disciplined. Real relevance still has to come from you.
Before sending or publishing anything, check every factual statement and remove anything that sounds more familiar, certain or personalised than your evidence supports.
