LinkedIn has released content guidance. Remember that this guidance can be considered part of the Terms of Use.
Official LinkedIn Guidance
We’re committed to maintaining high-quality content on LinkedIn by being clear about how content recommendations work. To protect our members, some content is not welcome on LinkedIn. Beyond that, members have surfaced that they’re not interested in certain types of content. This includes content that doesn’t foster a supportive community or risks eroding the professional nature of LinkedIn, which may not get shared beyond your connections and followers. That’s because these members haven’t chosen to follow you, and content recommended to the broader LinkedIn community should meet a higher standard for quality and professionalism.
Promotional or Off-topic: Refrain from making posts and comments that are promotional without adding insights or value, as members appreciate relevant content that contributes to the conversation.
Engagement Bait: Steer away from posts that directly ask for engagement, which may attract attention but don’t add value for members.
Unoriginal: Avoid sharing unoriginal posts without added insights.
Content that doesn’t foster a supportive community on LinkedIn
Content that erodes the professional nature of LinkedIn
Unconstructive: Refrain from posts that create negativity and discourage engagement.
Adult and Sensitive: Be mindful of others and avoid sharing adult or unsettling content, as this isn’t the type of content members are looking for on LinkedIn.
