Stand Out in 220 Characters: Mastering Your LinkedIn Headline

With just 220 characters, every word must earn its place in your LinkedIn Headline.

Introduction

In the digital realm of LinkedIn, your headline is more than just a title; it’s your professional handshake. Limited to 220 characters (cropped at 60 characters in certain circumstances), this tiny space holds immense power in shaping first impressions. It’s an important part of your profile ‘blink test’. Here’s how to make every character count!


Watch out for the 60 Character Crop

NOTE: Your headline is often cropped to 60 characters when shown in certain places. consider this when crafting your headline. Get the important stuff in early.

LinkedIn Mastery by Night | Digital Marketing Manager by Day for International Publisher of Business Magazines | 1.7M Readers | Expert SEO | Game-Changing Digital Strategies gets cropped to LinkedIn Mastery by Night | Digital Marketing Manager by Day


Understanding the Power of Your LinkedIn Headline

Your LinkedIn headline is often the first thing someone notices about your profile. It’s not just a job title; it’s a concise summary of your professional identity. It’s your chance to tell your story in a nutshell and capture the essence of your professional self.

1. Unearth Your Unique Selling Proposition (USP)

What makes you different? Identify your unique skills, experiences, or perspectives that set you apart in your field. Whether it’s a niche expertise or a novel approach, ensure your USP shines through in your headline.

2. Strategic Keyword Use

Incorporate relevant keywords related to your industry or desired roles. This SEO-friendly approach isn’t just about being discovered; it’s about immediately signaling your areas of expertise and professional focus.

3. Highlight Achievements or Specialisations

Did you revolutionize a process? Lead a successful project? Have a specialization? Mentioning these achievements in your headline can quickly convey your value and expertise.

4. Clarity and Conciseness

With just 220 characters, every word must earn its place. Use clear, straightforward language that’s easily understood by anyone, not just industry insiders.

5. Reflecting Your Professional Identity

Whether you’re an ‘Innovative Software Developer’, an ‘Award-Winning Journalist’, or a ‘Passionate Non-Profit Leader’, ensure your headline accurately reflects who you are professionally.

6. A Touch of Personality (Optional)

Depending on your industry, adding a hint of personality or a call to action like ‘Let’s collaborate!’ can make your headline more engaging.

7. Example Headlines for Inspiration

  • “Award-Winning Graphic Designer Specializing in Branding & Digital Art”
  • “Experienced IT Project Manager | Driving Innovation in Tech Solutions”
  • “Creative Marketing Professional | Crafting Stories That Resonate”

8. The Art of Regular Updates

As your career evolves, so should your headline. Regular updates ensure your LinkedIn profile remains accurate and relevant.

9. Steer Clear of Clichés

Avoid vague and overused terms like ‘guru’ or ‘ninja’. They’re not only uninformative but can detract from your professional image.

Conclusion

Your LinkedIn headline is a powerful tool in your professional arsenal. It’s a brief yet impactful way to articulate your value, expertise, and identity. Craft it thoughtfully, update it regularly, and watch as it opens new doors in your professional journey.

Fox Tucker is Digital Marketing Manager for an International Media Publishing Company, and LinkedIn marketing specialist that loves to help people thrive on LinkedIn.