How To Allow A 3rd Party To Manage your LinkedIn company page

In today’s fast-paced business environment, delegating the management of your LinkedIn company page to a third party can be a strategic move. It allows you to leverage expert knowledge, save time, and ensure consistent, professional representation of your brand online. For C-suite executives, understanding how to effectively hand over the reins is crucial to maintaining control and ensuring success. Here’s a comprehensive guide on how to allow a third party to manage your LinkedIn company page.

Why Consider Third-Party Management?

  1. Expertise and Efficiency Third-party agencies or professionals specialize in social media management. They bring expertise in content creation, engagement strategies, and analytics, ensuring your LinkedIn presence is optimized and effective.
  2. Focus on Core Business Delegating LinkedIn management allows your internal team to focus on core business activities. It reduces the burden of managing daily social media tasks and enables your team to concentrate on strategic initiatives.
  3. Consistent Branding Professional management ensures that your brand’s voice and message remain consistent across all posts and interactions, maintaining a cohesive and professional online presence.

Steps to Allow Third-Party Management

  1. Select the Right Partner Choose a third-party agency or professional with a proven track record in managing LinkedIn company pages. Look for experience in your industry, client testimonials, and a portfolio of successful campaigns.
  2. Define Clear Objectives Clearly outline your goals and expectations. Whether it’s increasing brand visibility, engaging with industry professionals, or generating leads, having defined objectives will guide the third party’s strategy and efforts.
  3. Establish a Communication Plan Set up regular communication channels and schedules. Weekly or bi-weekly meetings, reports, and updates will ensure that you stay informed about the progress and performance of your LinkedIn page.

Granting Access to Your LinkedIn Company Page

  1. Access Settings Log in to your LinkedIn account and navigate to your company page. Under the “Admin Tools” dropdown menu, select “Page Admins.”
  2. Add Admins Click on the “Add Admin” button. Enter the name of the person you wish to add. Ensure they are connected to you on LinkedIn to facilitate easy addition.
  3. Assign Roles Assign the appropriate role to the third party. LinkedIn offers various roles, such as Super Admin, Content Admin, and Analyst. Choose a role that aligns with the level of access and responsibility you want to grant. For full management capabilities, assign the Super Admin role.
  4. Confirm Access Confirm the addition and notify the third party. They will now have the necessary access to manage your LinkedIn company page according to the role assigned.

Best Practices for Third-Party Management

  1. Regular Audits Conduct regular audits of your LinkedIn page to ensure the content and engagement strategies align with your brand values and objectives. This helps in maintaining quality and consistency.
  2. Performance Tracking Utilize LinkedIn’s analytics tools to track the performance of your page. Monitor key metrics such as engagement rates, follower growth, and post reach to evaluate the effectiveness of the third-party management.
  3. Feedback Loop Establish a feedback loop with the third party. Regularly review and discuss performance reports, and provide feedback to ensure continuous improvement and alignment with your business goals.
  4. Security Measures Ensure that the third party follows best practices for security. This includes using strong passwords, enabling two-factor authentication, and being vigilant about any unusual activity on your LinkedIn account.
  5. Content Approval Process Implement a content approval process. While you trust the third party’s expertise, having a system for reviewing and approving content before it goes live ensures that it aligns with your brand’s voice and message.

Conclusion

Allowing a third party to manage your LinkedIn company page can be a strategic decision that drives efficiency and effectiveness. By selecting the right partner, clearly defining objectives, and maintaining regular communication, you can ensure that your LinkedIn presence is professionally managed and aligned with your business goals.

Follow these steps and best practices to successfully delegate LinkedIn management, enabling your team to focus on core activities while benefiting from expert social media strategies. With proper oversight and collaboration, third-party management can significantly enhance your LinkedIn company page’s impact and reach.

Fox Tucker is Digital Marketing Director for an International Media Publishing Company where he leads 50+ colleagues as a LinkedIn marketing specialist that loves to help people thrive on LinkedIn.