How to Give Access to a LinkedIn® Company Page

Giving a third party access to a LinkedIn® Company Page is an operational and governance decision. Define the role, permissions, approval process and accountability before granting access. If you are considering ongoing support, review the LinkedIn® Company Page Management service.

Contents

Why Consider Third-Party Management?
Steps to Allow Third-Party Management
Granting Access to Your LinkedIn® Company Page
Best Practices for Third-Party Management
Conclusion

LinkedIn® Page access is attached to each administrator’s individual member profile. A provider should never ask for the client’s personal login credentials; LinkedIn® states that sharing account credentials can lead to restrictions.

Here’s a comprehensive guide on how to allow a third party to manage your LinkedIn® company page.

Why Consider Third-Party Management?

Expertise and Efficiency: Third-party agencies or freelancer professionals specialize in social media management. They bring expertise in content creation, engagement strategies, and analytics, ensuring your LinkedIn® presence is optimized and effective.

Focus on Core Business: Delegating LinkedIn® management allows your internal team to focus on core business activities. It reduces the burden of managing daily or weekly social media tasks and enables your team to concentrate on strategic initiatives.

Consistent Branding: Professional management ensures that your brand’s voice and message remain consistent across all posts and interactions, maintaining a cohesive and professional online presence.

Steps to Allow Third-Party Management

Select the Right Partner: Choose a third-party agency or professional with a proven track record in managing LinkedIn® company pages. Look for experience in your industry, client testimonials, and a portfolio of successful campaigns.

Define Clear Objectives: Clearly outline your goals and expectations. Whether it’s increasing brand visibility, engaging with industry professionals, or generating leads, having defined objectives will guide the third party’s strategy and efforts.

Establish a Communication Plan: Set up regular communication channels and schedules. Weekly or bi-weekly meetings, reports, and updates will ensure that you stay informed about the progress and performance of your LinkedIn® page.

Granting Access to Your LinkedIn® Company Page

Open Manage admins: A current Super Admin should open the Page’s Super Admin view, select Settings in the left menu and then select Manage admins.

Add the individual: Select the Page admins tab and Add admin, then search for the person. LinkedIn® currently requires the person to be a first-, second- or third-degree connection, to follow the Page, and not to be blocked or have a flagged account.

Assign the minimum necessary role: Content Admin access covers creating and managing posts, comments, events and organic content through third-party tools. Analyst access is limited to analytics. Super Admin access is only necessary when the provider must also manage admins, edit all Page fields, create Showcase Pages or perform other Super Admin functions.

Save and test access: Select Save, then ask the provider to confirm that the correct admin view is available through their own LinkedIn® profile. LinkedIn® documents the current steps and eligibility conditions here.

Best Practices for Third-Party Management

Regular Audits: Conduct regular audits of your LinkedIn® page to ensure the content and engagement strategies align with your brand values, objectives and the agreed schedule. This helps in maintaining quality and consistency.

Performance Tracking: Utilize LinkedIn®’s analytics tools to track the performance of your page. Monitor key metrics such as engagement rates, follower growth, and post reach to evaluate the effectiveness of the third-party management.

Feedback Loop: Establish a feedback loop with the third party. Regularly review and discuss performance reports, and provide feedback to ensure continuous improvement and alignment with your business goals.

Security Measures: Every administrator should use their own real LinkedIn® profile and protect it with an appropriate password and two-factor authentication. Never share a personal LinkedIn® password with an employee, agency or freelancer. Remove access promptly when responsibility ends.

Content Approval Process: Implement a content approval process. While you trust the third party’s expertise, having a system for reviewing and approving content before it goes live ensures that it aligns with your brand’s voice and message.

Conclusion

Allowing a third party to manage your LinkedIn® company page can be a strategic decision that drives efficiency and effectiveness. By selecting the right partner, clearly defining objectives, and maintaining regular communication, you can ensure that your LinkedIn® presence is professionally managed and aligned with your business goals.

Third-party management works best when access, approval, responsibilities and reporting are explicit. Leaders Social provides actively managed LinkedIn® Company Pages for established B2B companies, or you can book a discovery call.