LinkedIn® Company Page Services

LinkedIn® Company Page Optimisation

Your company is credible. Does its LinkedIn® Page show it?

A specialist, one-off optimisation for established B2B companies whose Page – and its connection to their people – undersells the business behind it.

Discuss your Company page
See exactly what’s included
  • One-off specialist engagement
  • Built for established B2B companies
  • Five leadership connection reviews included
  • Fixed fee: £695

The Credibility Gap

Your Business

Established. Expert. Trusted.

Your Company Page

Incomplete. Generic. Inconsistent.

Optimisation closes the gap between the company people know – and the company and leadership presence they find on LinkedIn.

  • SPECIALIST FOCUS
  • LinkedIn® positioning
  • Company Page structure
  • B2B reputation
  • Commercial clarity

The Service at a glance

The essentials, before the detail.

Best for

Established B2B companies whose LinkedIn® presence undersells the business
What you receive
Complete Page optimisation, rewritten core copy, five leadership reviews and an employee connection guide
Investment

£695

Outcome
A clearer, more complete and better-connected company presence
  • A one-off engagement with a defined handover. Ongoing posting or management is not required.

The Business Problem

A weak or disconnected Company Page creates the wrong impression at exactly the wrong moment.

Prospective clients, future employees, partners and stakeholders use LinkedIn® to check both the company and the people behind it. If the Page is incomplete – or senior profiles do not connect to it correctly – they are left to assemble the picture themselves.

This is rarely because the business lacks credibility. It is usually because its LinkedIn® presence has grown piecemeal: an old description, an overlooked feature, inconsistent visuals, incorrectly linked Experience entries and content without a clear role.

The Page is not an isolated profile. It should sit at the centre of a recognisable company presence carried by the business and its people.

What Optimisation Fixes

A stronger foundation for how your company is found, understood and judged.

01

Positioning

Clarifies what the company does, who it serves and why it is relevant – without empty corporate claims.

02

Completeness

Identifies missing, outdated or underused Page elements and brings the visible experience up to date.

03

Consistency

Aligns Page messaging, presentation and calls to action with the brand and commercial priorities.

04

Credibility

Gives visitors useful evidence and a coherent reason to take the business seriously.

What’s included

A defined optimisation engagement. Not an ambiguous agency retainer.

You receive a thorough review and commercially reasoned improvements across the elements that shape how your Company Page works as a business asset.

  • Positioning and messaging review
How the Page presents the company, its value and its relevance to the people you want to reach.
  • Page structure and feature audit

A practical assessment of the Page setup, calls to action and current LinkedIn® Company Page features.

  • Premium Company Page assessment
Advice on whether LinkedIn® Premium Company Page is worthwhile for the business, with relevant Premium features configured where you already subscribe or decide to subscribe.
  • Rewritten core Page copy
Commercially focused wording for the tagline, About section and fields that influence first impressions and discovery.
  • Visual and brand alignment
Recommendations for the logo, cover image and visible brand presentation.
  • Search and discoverability improvements
Keyword-aware Page copy and configuration to help the right people understand and find the company.
  • Content and credibility review
Guidance on proof points and Page activity so visitors see evidence of expertise.
  • Admin and governance check
A review of access, Page roles and practical ownership issues that create risk or inconsistency.
  • Leadership profile connection review
A review of up to five nominated leaders to check that their current Experience entries connect to the correct Company Page and their visible profile positioning accurately reflects the relationship.
  • Employee LinkedIn® connection guide
Clear instructions your wider team can use to connect or correct their Experience entries, use the approved company description and represent the business consistently.
  • Prioritised implementation plan
A clear record of what should change, why it matters and what to address next.

The process

Clear, contained and built around your business.

No drawn-out discovery programme. Enough context to make sound decisions, followed by my focused specialist work.

01

Fit and context

We establish what the Page needs to do, who matters commercially and whether the service is the right fit.

02

Audit and diagnosis

Identifies missing, outdated or underused Page elements and brings the visible experience up to date.

03

Optimisation

Core Page copy and improvements are developed with a clear rationale—not a cosmetic checklist.

04

Handover and next actions

You receive the agreed outputs and a prioritised view of what the company should do next.

This is for you if…

The business has outgrown its Page.

  • Your company is established, but the Page feels underdeveloped
  • Different audiences struggle to understand the proposition quickly
  • The Page has been maintained tactically, without clear ownership
  • Brand, messaging or commercial priorities have moved on
  • You want specialist judgment, not generic social media advice

This is not for you if…

You need a shortcut to guaranteed demand.

  • You expect Page changes alone to guarantee leads or reach
  • You are looking only for daily posting or community management
  • The business cannot provide accurate source information or approve changes
  • You want inflated claims rather than credible positioning

LinkedIn® Company Page Optimisation

Make the LinkedIn® presence match the business.

A focused, one-off engagement to improve how your company is positioned, presented and understood on LinkedIn®, and how visibly it connects with the people representing the company.
  • Defined Page optimisation
  • Up to five leadership connection reviews
  • Employee connection guide

One-Off Fee

£695

Enquire about optimisation
No obligation. We will first confirm whether the service fits your Page and priorities.

For larger teams

Extend the connection review without turning it into a vague consultancy project.

The first five nominated leadership profiles are included. Larger workforce checks are available when the business needs broader consistency.

£250

10 additional profiles

Connection, Experience entry, headline and visible company-alignment review.

£500

25 additional profiles

A broader review for businesses that need to correct or standardise a larger group.

BESPOKE QUOTE

50+ profiles

A defined workforce review with scope agreed around team size and complexity.

FROM £750

Employee LinkedIn® training

Live on-site sessions helping employees connect, participate and represent the company appropriately

Why Work With Me

Hundreds of Company Pages optimised. Years of practical experience.

I have optimised hundreds of LinkedIn® Company Pages and managed the Pages of global media brands over many years. This is not a service built from a generic social media checklist. I work with LinkedIn® Company Pages every day: their positioning, administration, content, employee connections, Premium features and the platform changes that affect how they work. Your Page is reviewed against what LinkedIn® allows companies to do now – not what was considered best practice several years ago.
I live and breathe LinkedIn®. You benefit from everything I have learned by working directly with Company Pages at scale.

After Optimisation

Need me to manage the Page for you?

I can take responsibility for the Page, its content and publishing as a separate ongoing service at £1,500/month. The LinkedIn® Premium Company Page subscription is included.

ou work directly with me and become one of no more than five management clients. The optimisation service also stands perfectly well on its own.

Questions before you enquire

Clear answers. No small print disguised as strategy.

I do not need access to any personal accounts. You should never share your password. We will confirm the safest and most practical implementation route before work begins. Access requirements depend on whether you want the recommendations supplied for your team,  implemented with you, or carried by me on your behalf.

For the latter you will use a built-in function of Company Pages to add me to your LinkedIn® Company Page and set my role as ‘Admin’. You will remove me once the optimisation is completed.

No. This is a one-off optimisation of the Company Page itself. It improves the foundation your content sits on, but ongoing posting and editorial management are separate.

No. Page optimisation cannot guarantee platform distribution or commercial outcomes. It makes sure a credible company is represented clearly, completely and persuasively when people encounter or investigate it.

That is common in established B2B companies. The process gives marketing, leadership and other stakeholders a clear rationale for each material recommendation.

Yes. LinkedIn® Company Page Management is available from £1,500 per month for companies that want ongoing specialist direction, content and stewardship. It is entirely optional. I limit the number of companies I manage to a maximum of 5.

No. The included leadership review checks connection, current role accuracy and visible company alignment. Full personal-profile positioning and rewriting are separate services.

Yes. Larger employee-profile connection reviews can be added where useful: £250 plus VAT for 10 additional profiles, £500 plus VAT for 25, with 50 or more quoted separately.

The business has moved on. The Page should too.

Give your company a LinkedIn® presence that carries its credibility properly.

The person behind it

Thirty years of making complex things clear, useful and visible.

I’m Fox Tucker. My work sits at the intersection of digital strategy, editorial judgement, SEO and LinkedIn®. I have built audiences, teams and systems—and learned that lasting visibility never comes from making more noise.

It comes from making your value legible.

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